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Kampen om uppmärksamhet : en undersökning av Albert Bonniers och Norstedts marknadsföringsaktiviteter på sociala medier

Marketing in the publishing industry is not a new phenomenon, but over the last ten years it has gotten a more central role within publishing. Technology has created new possibilities, but also changed our media habits. These changes have brought on a new kind of marketing. These days, social media marketing occupies a more central role in companies’ marketing strategy – and publishing houses are

Språkbrister i rättssalen - En studie av språkets inverkan på bevisvärderingen av muntliga utsagor i brottmål

Att en parts språkbrister vid utsagor inför rätten kan inverka negativt på bevisvärderingen av dessa har berörts i doktrin. Någon utförligare behandling av det potentiella problemområdet har emellertid uteblivit i juridisk doktrin. Uppsatsens syfte är i enlighet därmed att undersöka om och hur en parts språkbruk inför rätten kan inverka på rättens bevisvärdering av den muntliga utsagan. För att up

Birgittabilden i liturgin

Summary: The image of St. Birgitta in the liturgy Since the liturgy was the principal locus for the commemoration of Birgitta in the Middle Ages, the image which liturgical texts conveyed of her is of considerable interest. The essay analyzes the two offices in honour of Birgitta written by Archbishop Birger Gregersson (1367-1383) and Bishop Nils Hermansson (1374-1391,). First, what may be called

Functional outcome after displaced femoral neck fractures treated with osteosynthesis or hemiarthroplasty - A matched-pair study of 714 patients

Osteosynthesis (OS) and hemiarthroplasty (RA) are the commonest treatments for displaced cervical hip fractures in the elderly, but there is no consensus as to which is better. In this prospective matched-pair study we compared these methods as regards functional outcome. In 1989-1996, using the same standardized forms, all displaced cervical hip fractures were prospectively registered in the univ

Willingness to Pay and Sensitivity to Time Framing: A Theoretical Analysis and an Application on Car Safety

Stated preference (SP) surveys attempt to obtain monetary values for non-market goods that reflect individuals’ “true” preferences. Numerous empirical studies suggest that monetary values from SP studies are sensitive to survey design and so may not reflect respondents’ true preferences. This study examines the effect of time framing on respondents’ willingness to pay (WTP) for car safety. We expl

Ubiquitin carboxy-terminal hydrolase L1 (UCHL1) S18Y polymorphism in Alzheimer's disease

Alzheimer's disease (AD) is characterized by protein aggregates, i.e. senile plaques and neurofibrillary tangles. The ubiquitin-proteasome system has been proposed a role in proteolytic removal of these protein aggregates. Ubiquitin carboxy-terminal hydrolase L1 (UCHL1) is a de-ubiquitinating enzyme with important functions in recycling of ubiquitin. The S18Y polymorphism of the UCHL1 gene confers