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In this paper, the authors examine how cultural background informs human-computer-interactions, particularly as pertaining to user experience (UX) and user interface design (UI). Prior studies suggest that East Asians are more likely to process information holistically while Westerners tend to engage with visual stimuli analytically. It is believed that such differences in information processing m
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The process of globalization encompasses economic and financial integration. The abolition of capital controls and the dismantling of barriers of different kinds will expose previously sheltered companies to shocks originating in the global economic arena. Policymakers in already globalized countries have learned that market participants should be prepared in due time to meet the new exposure to f
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As globalization and technological innovations continue to support the rise of multinational corporations, it has become increasingly pressing for business to cater to a worldwide audience. Particularly, websites from these companies must be both navigable and easily comprehendible to individuals across cultures to cater to global audiences. Interestingly, however, few studies have explored how in