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Semiotica 183–1/4 (2011), 219–241 0037–1998/11/0183–0219 DOI 10.1515/semi.2011.011 © Walter de Gruyter Abstract It is difficult to make sense of the notion of postmodernity, because “moder- nity” is clearly a shifter, in the sense of Jespersen and Jakobson: a term depen- dent for its meaning on its moment of enunciation. It is true that, from the Middle Ages onwards, several meanings of modernity
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