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This article examines the relationship between theories of the ‘new’ public diplomacy and recent attemptsby foreign ministries in the United Kingdom, United States and Sweden to develop public diplomacystrategies for the early twenty-first century. It provides a summary of policy debates in each nation alongsideanalysis of the evaluation methods that have been designed to support them. The article

The purpose of this paper is to interpret an American military media strategy designed for the Iraq war from a perspective drawing on recent theoretical discussions of space and time. The material consists of a short white paper that was declassified under the Freedom of Information Act and published by the NSA in 2007. It outlines a ‘Rapid Reaction Media Team’ which was tasked with designing and

This article investigates innovations in public diplomacy and nation brands through the example of Sweden's Embassy in Washington, DC, the House of Sweden (HoS). The analysis explores the styles of communication and public outreach made possible by the interaction between its architectural design, brand values and public diplomacy applications. Aimed at practitioners and scholars with an interest

In this chapter, I will discuss alternative ways of understanding public and digital diplomacy. Rather than beginning with what these concepts are supposed to mean, I will argue that their main value is in signifying the intention to reform diplomatic organisations. I will then discuss the relationship of digital and public diplomacy to traditional diplomatic practices, and describe the expanded s

While the term public diplomacy (PD) has undergone a major revival in the early 21st century, the evaluation of PD programs has not been given anywhere near the same level of attention. The number of studies which consider either the methods used for the evaluation of PD campaigns or the theoretical grounds of PD evaluation methodologies remain few compared to the number which discuss PD policy or

Implementation of open source development practices within commercial settings can bring benefits such as improved source code quality, lower maintenance costs, and increased innovation. However, a widespread in-house implementation of the practices has not been observed. The goal of this research is to understand factors which hinder the implementation. For the purpose, development practices of a

Political economy is a key approach to studying international development andsocial change. Research originating from a political economy approach will befamiliar to those of us who are aware of global concerns that emphasize bignumbers: how many millions of dollars of aid are distributed, how many peopleearn less than a dollar a day, child mortality rates, whether economies in developing countrie

The book looks at corporate voluntarism from a socio-legal perspective and places CSR in a regulatory context. The responsible practices of leading businesses have a role in the rule-making process by clarifying general, flexible concepts such as ‘due diligence’, ‘reasonability’, ‘foreseeability’ which all have a bearing on findings of corporate ‘negligence’. Procedural regulations seeking to enco

There are many kinds of public diplomacy (PD) currently practiced inEurope. Perhaps the most familiar of these is the national level advocacyand cultural promotion work conducted by foreign and cultural ministries.This chapter explores the PD policies of the “big three” in Europe:France, Germany, and the United Kingdom (UK). Although the UK iswell represented in recent scholarly debates, there are

Public diplomacy is the communication of an international actor’s policies to citizens of foreign countries. These citizens might include civil society representatives, nongovernmental organisations, multinationals, journalists and media institutions, specialists across different sectors of industry, politics and culture, and members of the general public. They are typically engaged by actors like

The new public diplomacy is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of communicating foreign policy to a range of nongovernmental intern

This article applies a neo-documentalist approach to explore disciplinary information and knowledge making practices. The aim is to show how conceptions and materialities of what counts as documentation and documents are intertwined with changing and persisting disciplinary and sub-disciplinary practices of producing information and knowledge, of knowing, and informing. A collective, multivocal au

The book looks at corporate voluntarism from a socio-legal perspective and places CSR in a regulatory context. The responsible practices of leading businesses have a role in the rule-making process by clarifying general, flexible concepts such as ‘due diligence’, ‘reasonability’, ‘foreseeability’ which all have a bearing on findings of corporate ‘negligence’. Procedural regulations seeking to enco

This unique collection gathers together important instruments dealing with the relationship between business and a range of topics such as labour rights, security issues, environmental protection, anti-corruption, good governance, poverty alleviation and development, which all have important human rights dimensions. The premise for the collection is that business has both the responsibility and th