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Purpose: To explore the phenomenon of brand building in digital media, specifically within online video games. The overall aim of this paper is to gain insights from the perspective of the corporations and the users so as to advance the understanding of brand communications that strengthen corporate brand building efforts within video games. We achieved our purpose by exploring the components cont
Abstract Title: Beyond the Numbers - A Study on the Effect of Managerial Judgment on Operational Risk Hand-In Date: 24th May 2024 Seminar Date: 30th May, 2024 Course: BUSN79 - Degree Project in Accounting and Finance Authors: Christian Brams & Felix Walter Persson Advisor: Elin Funck Five Keywords: Managerial judgment, Operational risk, Heuristics, Decision-Making Process, Economic- and
Frågeställning: Hur påverkar datorgenererad surrealistisk reklam konsumenters attityd och uppfattning om varumärken inom mode- och skönhetsbranschen, och vilka effekter har detta på olika dimensioner av Brand Equity? Syfte: Denna studie syftar till att utforska hur datorgenererad surrealistisk reklam inom mode- och skönhetsbranschen påverkar konsumenternas inställning till varumärken. Genom att uResearch question:How does computer-generated surrealist advertising affect consumers' attitudes and perceptions of brands in the fashion and beauty industry, and what effects does this have on various dimensions of Brand Equity? Purpose: This study aims to explore how computer-generated surrealist advertising in the fashion and beauty industry affects consumers' attitudes and perceptions
Title: Retail in Transformation - The Impact of Immersive AI on Young Adults’ Customer Journeys Seminar date: 2024-05-30 Course: Degree Project in Global Marketing - BUSN39 Authors: Ella Karvonen & Emma Silver Supervisor: Ulf Johansson Keywords: Immersive AI, Retail, Customer Journey, Technology Acceptance, Value Research question: How does immersive AI in retail affect young adults’ cust
Examensarbetets titel: Varumärken i skottlinjen Seminariedatum: 2024-05-31 Ämne/kurs: FEKH29, Examensarbete kandidatnivå i marknadsföring, 15 högskolepoäng Författare: Oskar Magnusson, Nicholas Martin, Alexander Åbjörn Handledare: Nikos Macheridis Nyckelord: Varumärkesassociationer, dissociativa grupper, konsumentpsykologi, meningsskapande, kognitiv dissonans Forskningsfråga: Hur påverkas koTitle: Brands in the crossfire Seminar date: 2024-05-31 Course: FEKH29, Degree Project Undergraduate level, Business Administration Undergraduate level, 15 University Credits Points (ECTS-cr) Authors: Oskar Magnusson, Nicholas Martin, Alexander Åbjörn Advisor: Nikos Macheridis Key words: Brand-associations, dissociative reference groups, consumer psychology, meaning-creation, cognitive disson
This essay analyzes the Swedish political party Sverigedemokraterna and the German political party Alternative für Deutschland which is relevant as these parties are gaining success across Europe and European Union citizens will soon vote in the European Parliament elections. By using a thematic descriptive idea analysis of their party programs, this thesis explores the similarities and difference
Purpose: The study aims to investigate whether the ESG score of the target influences the premium paid in M&A transactions. It seeks to contribute to the existing literature by shedding light on the intricate relationship between ESG scores and M&A premiums, especially amid economic uncertainties caused by the COVID 19 pandemic. Furthermore, it aims to examine the potential contributions o
Title: The Lost Art: A Qualitative Study on How Consumers with Non-Dominant Ethnicities Assess Welcome in Retail Course: BUSN39 – Degree Project in Global Marketing - Master Level Keywords: Welcome, retail, ethnicity, non-dominant ethnicity, servicescape, multicultural conviviality, self-congruity, vulnerable consumers. Purpose: The purpose of this explorative study is to gain insights into the
This thesis is a thought experiment challenging the status quo by exploring how greater income equality between countries does not necessarily lead to higher CO2 emissions. Based on a theoretical framework linking income increases to CO2 emissions, it is expected that greater income equality will lead to higher consumption, but CO2 emissions will not increase proportionally. Using data on Gross Na
This master thesis explores the Corporate Sustainability Due Diligence Directive (CSDDD) within the European Union, focusing on how it integrates the concept of double materiality into corporate governance. The directive mandates that companies not only account for the financial impact of sustainability on their operations but also consider their broader environmental and societal effect. This stu
When starting and running a new business, entrepreneurs often face stressors and sleep turbulence such as insomnia that disrupt their daily activities. These challenges frequently result in increased exhaustion, which negatively affects cognitive functioning and entrepreneurial performance. Drawing on existing research, I introduce a conceptual framework to gain valuable understanding into the int
På arbetsmarknaden idag råder hög konkurrens bland arbetstagare, men vad händer med personer som inte kan konkurrera på samma villkor? Detta arbete vill undersöka kvinnor med ADHD och deras upplevelser av arbete i relation till självbild, identitet och självförverkligande. Arbetet undersökte detta genom semistrukturerade djupintervjuer med 7 kvinnor som är sysselsatta inom kontorsarbete. Resultate
”Syftet är att genom gestaltning i komplexa kontextuella sammanhang präglade av olika tidsavtryck ge studenten kunskap om arkitekturens rumsliga egenskaper och utveckla dennes förmåga att utforma arkitektur i fysiskt specifika och socialt sammansatta situationer. Särskilt fokus ägnas miljöer av kulturhistoriskt värde och hur dessa kan vidareutvecklas i samtiden och över tid.” – Kursplan för AAHF20
Recently, the growth of social media has become an essential element in consumers’ daily lives. The widespread use of social media allows users to experience different kinds of content online and also be exposed to influencers-generated content. Moreover, social media allows influencers and consumers to share their opinions and interact as well as create communities through digital platforms. Thi
De nuvarande metoderna som tillämpas av olika företag och forskare när det gäller om att räkna cykelvolym i olika tätorter har förbättrats över tiden. Dock har det aldrig varit felfri, vilket har lett till fortsatta studier och ännu mer utrymme att förbättra de befintliga metoderna. Därför är syftet med rapporten att ytterligare analysera det som redan har gjorts och hur man kan överträffa nuvaranThe current methods employed by different companies and researchers when it comes to measuring bike volume at different urban environments have been improving over time. However, it has never been completely flawless, leading to future studies and even more room to improve the existing methods. Which is why, the purpose of this report is to further analyze what has already been done and how to exc
Biomassa och Teknologi för en Hållbar Framtid Genom pyrolys omvandlas biomassa till biokol, bioolja och biogas, vilket minskar beroendet av fossila bränslen och ger hållbara kemikalier, bränslen och energi. Detta motverkar global uppvärmning samtidigt som biokolet minskar behovet av gödningsmedel, vilket motverkar övergödning av våra sjöar och hav. Sedan den industriella revolutionen har människAnthropogenic activities, such as using fossil fuels for energy production, synthesizing carbon-based products, and employing nitrogen fertilizers to meet the ever-growing food demand, have drastically disrupted the planet's carbon and nitrogen cycles. These activities effectively lead to global warming, eutrophication, and NOx production. Hence, the world is in need of coming up with new sust
The goal of this master thesis was to identify an alternative to shaft encoders as means of achieving accurate motor velocity and position control for sliding door systems. While the company had previously explored methods like using backEMF, this thesis investigates counting voltage ripples during the commutation process in a brushed DC motor. During commutation, one or two pairs of commutator se
