Harnessing Employee Influence on Social Media : A Qualitative Case Study An Indonesian Company
This study examines the problem of implementing the employee as social media influ-encer to spread the company messages on social media. The research aim to answer how the role of an employee could contribute to the development of the company brand through employee as a social media influencer. A qualitative approach is used to analyze the phenomenon with the help of a single case study of the Per
