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This thesis examines how psychological contracts and psychological safety shape the psychological constructs often associated with employee retention, based on insights from Danske Bank. As competition for talent intensifies, organisations must work on strengthening their understanding of the influences on employee retention. Despite the growing popularity of the concept of psychological safety in

With rapidly developing digitalization and the growing popularity of online learning platforms, understanding the psychological drivers behind user loyalty has become increasingly critical. This thesis investigates how Flow Experience, defined as a deep state of intense enjoyment, focus, and concentration, shapes user satisfaction and user attitudinal loyalty in the context of online learning

Purpose: This study pursues a purpose rooted in the research gap of brand perception of passive stakeholders, to address the under-explored role of passive stakeholders, particularly recruiters, in shaping and reshaping university perception. Research question: In which ways do brand perceptions differ between active and passive stakeholders of higher-educational institutional brands? Methodolo

Det sker en ökning av dödliga polisskjutningar i USA och det är även ett problem i Sverige. Tidigare forskning finns kring polisskjutningar i jämförelser mellan länder, men det saknas något komparativt mellan USA och Sverige. Syftet med denna studie att få en bild av förekomsten av dödliga polisskjutningar i USA och Sverige samt se om det finns variabler som har något samband med dessa skjutningar

Soil moisture is an essential climate variable, with applications in i.e. climate modelling and drought- and flood forecasting. The soil moisture in the rootzone (RZSM), 0-100cm depth, is especially important, compared to soil moisture at the surface (SSM), 0-5cm in depth. Large data gaps still exist for RZSM, as it cannot be directly observed through remote sensing. As such, modelling, and theref

This Master's Thesis examines the possibility of developing a software tool for optimizing offshore wind power plant layouts in regards to wake effects. The study was conducted with the purpose of making development and operation of offshore wind power plants more efficient and cost effective. The tool, named OptiWind, was developed in Python and employs several imported packages for mathemati

This thesis in collaboration with ESS proposes a workflow for developing, deploying, and integrating machine learning models into the control system. Machine learning offers a promising potential for control systems but often introduces technical debt, with the actual model code representing only a small fraction of the total code base. To address this a data-centric process is proposed for retrie

In the 1970s young danish people moved into abandoned military barracks in Christianshavn which started a squatting movement that gave rise to the area called Christiania, a semi-autonomous society where internal informal norms are prominent. Pusherstreet in Christiania has always received a lot of attention in the media with its open cannabis market. The market closed multiple times and has resi

This thesis examines the development and social consequences of housing security policies in metropolitan China, with a focus on Shanghai. Against the backdrop of rapid urbanization and deepening socio-economic divides, housing affordability has emerged as a pressing challenge in Chinese cities. In response, the government has introduced a range of housing security measures aimed at supporting low

This thesis establishes the foundation for improving the control strategy of an active power filter (APF) system connected to a grid with partially or fully unknown and varying impedance. It aims to support the transition from fixed-gain control to an adaptive strategy capable of handling grid impedance variations while meeting key performance targets, including a control bandwidth up to 49th harm

Titel: Nu eller aldrig – Generation Z i knapphetens grepp: En kvalitativ studie om känslor, orsaker och hantering i Generation Z:s möte med knapphetsmarknadsföring inom e-handeln Seminariedatum: 5 juni, 2025 Kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Amelia Engblom, Linnéa Gunnarsson & Elvira Widaeus Handledare: Jon Bertilsson Nyckelord: knaTitle: Now or never – Generation Z in the grip of scarcity: A qualitative study on emotions, origin and coping in Generation Z’s encounter with scarcity marketing in e-commerce Seminar date: 5th of June, 2025 Course: FEKH29, Bachelor’s level thesis in Marketing, 15 ECTS Authors: Amelia Engblom, Linnéa Gunnarsson & Elvira Wideus Advisor: Jon Bertilsson Key words: scarcity marketing, Genera

This thesis provides an ethnographic analysis of the experiences and expectations of international employees working within large companies within the Skåne region of Sweden. The research explores how these individuals perceive their positionality and integration into the dominant Swedish office culture. It highlights how they navigate and negotiate social roles, cultural scripts, and the emotiona

Over the past few decades, employee engagement has been increasingly recognised as a key driver of organisational success. Although previous research has examined psychological and organisational factors influencing engagement, few studies have examined how it varies over time. This study explores the dynamic and sustainable aspects of employee engagement in Swedish organisations, focusing on how

As digital content is taking up more and more space in everyday life, brands increasingly turn to social media platforms like TikTok to engage with audiences, especially young adults. However, with this increase also comes a rise in advertising skepticism and users’ heightened awareness of persuasive tactics employed by brands. As a result, it has be-come essential for brands to appear authentic i

Our thesis investigates the effects that strategies aligned with resonance theory have on organisations when they are used to adapt to technical acceleration. To do so, we use retrospective case studies and qualitative interviews to understand how organisations adapted to the rapid implementation of remote work during the COVID-19 pandemic in the United States. We analyse internal methods of adapt