Understanding Perceptions Towards, and Usage of, Social Media in the Context of Relationship Building: A Generational Comparison
Title: Understanding Perceptions and Usage of Social Media in the Context of Relationship Building: A Generational Comparison Date of the Seminar: 30 May 2012 Course:BUSN29. Master Thesis Authors:Lovisa Haglind and Caroline Jonsson Advisor: Jon Bertilsson Keywords: Generations, Social Media and Relationship Building Thesis purpose: The purpose of this study is to examine on what basis diverse gene