Minskad konsumtion i en konsumistisk modebransch: En diskursanalys av hållbarhetsrapporter publicerade av tre svenska modeföretag
In early 2024, the UN reported that we need to consume less to save the climate and achieve the global sustainability goals. Since the fashion industry is driven by consumption, this essay explores how the Swedish fashion industry communicates when it comes to consumption. By analyzing consumption discourses in the sustainability reports of three Swedish fashion companies, this essay examines whet
