From core to store - A qualitative study of how retailers translate and communicate sustainability from corporate level to physical store
This thesis is a qualitative case study conducted in the context of the Swedish fashion retailer MQ. Due to the growing importance of sustainability the purpose of this study is to investigate how retailers’ sustainability work on corporate level is translated and communicated in the retail store environment. Further, it does also aim to explore how the physical space can be used to enable, encour
