"Men blir det för mycket för henne hjälper han givetvis till" - en diskursanalys av två föräldratidningar
Since the 1970’s the image of parenting has changed. Mothers began to focus on their careers and fathers were accredited a softer and more involved role in parenting. The subject has also been covered in Sweden by parenting magazines since 1968, when ’Vi föräldrar’ was launched. Over the last ten years, a number of new parenting magazines have surfaced in the Swedish market. The magazine ‘Mama’, w