Studien syftar till att undersöka hur svenska företag använder sig av femvertising i sin digitala kommunikation. Studien görs ur ett kritisk feministiskt perspektiv och studerar och analyserar hur kvinnor och kvinnlighet porträtteras i marknadsföring idag samt hur feminism används för kommersiella syften. På så sätt syftar studien till att bidra med kunskap kring hur postfeministiska diskurser anvThe study aims to examine how Swedish companies use femvertising in their digital communication. The study is done from a critical feminist perspective and aims to identify how women and femininity are portrayed in marketing today as well as how feminism is used for commercial purposes. The study aims to contribute knowledge about how post-feminist discourses are used in digital marketing in a Swe

Denna studie syftar till att undersöka organisationskultur och belysa hur kommunikation används för att bygga en stark organisationskultur. Fyra svenska organisationer som bevisligen har en stark organisationskultur med medarbetare som trivs, används som empiriskt exempel för att visa hur framgångsrikt kulturarbete kan förstås i praktiken. Studien presenterar, analyserar och jämför dessa organisatThis study aims to investigate organizational culture and illuminates how communication is used to build a strong organizational culture. Four Swedish companies with proven strong organizational culture and high degree of employee satisfaction, are used as empirical examples of how successful culture efforts can be understood in practice. The paper presents, analyzes and compares the culture effor

Hållbarhetsfrågan är viktig för samhället, företag och individen, vilket leder till att en motreaktion till shoppingdagen Black Friday växer och allt fler företag tar ett avståndstagande från överkonsumtion. Därmed ämnade studien till att undersöka hur företags avståndstagande från Black Friday kopplas till hållbar marknadskommunikation, och hur dessa avståndstaganden påverkas av grafiska tecken. Sustainability is an important matter for society, companies and individuals, which has led to a growing resistance against Black Friday, which more and more companies engage in. The aim of this study was thus to examine how companies’ renunciation of Black Friday is linked to sustainable marketing communications, and how graphic elements influence these renunciations. This study also aimed to exa

The impact natural catastrophes have on society has become increasingly costly in recent years. This has led to a higher need for financing, which has historically been provided by (re)insurance companies. However, as these costs are slowly becoming too large for them to bear, insurance-linked securities such as catastrophe (CAT) bonds have been created to spread this risk to capital markets. The

Säkra analysmetoder hindrar HIV att sprida sig via bloddonationer Det finns idag 38 miljoner människor i värden som lever med HIV-1, och varje dag smittas ytterligare 5000. För att kontrollera att bloddonationer inte innehåller HIV krävs känsliga och säkra analysmetoder. Mitt arbete bidrar till att utveckla en ny analysmetod på Octapharma AB som säkerställer att plasman som används för att framstäThe major problem when developing primers and probe sets for detection of HIV-1 is its high genetic variability and strong ability to mutate. HIV-1 is divided into four groups, M, N, O, P based on genetic similarities, and there are more than 70 different circulating recombinant forms. The aim of this master thesis was to develop new primers and probe for a novel quantitative PCR analysis method f

This essay examines how femininity is created and portrayed in the marketing discourse about sex robots. We have conducted a discourse analysis and deconstructed visual and textual material from five websites that sell sex robots, based on Laclau and Mouffe’s discourse theory. The results conclude that the marketing discourse about sex robots both produce and reproduce norms about sex, gender and

Title: A framework for understanding the cost of servicing customers when orders are at risk of late delivery – A case study at Tetra Pak Authors: Simon Lundqvist and Alexander Olsson Supervisors: Eva Berg, Division of Industrial Management and Logistics, Lund University Michael Hultberg, Global supply planning manager, Tetra Pak Examiner: Jan Olhager, Division of Industrial Management and Logisti

This research focuses on analysing the impact that the increased women political participation has on the Human Development of Mexico. The research aims to expand our knowledge and understanding on how is that an increased presence of women in a legislature can affect the development of a country. The theoretical basis of this work is found on the theories of Gender and Development; Human Developm

How we choose to invest in the future generations is becoming increasingly imperative as researchers learn more about the long-term consequences of early childhood. The early-life literature suggests that empowered mothers invest more into their children and that matrilineal females are more empowered than patrilineal counterparts. To further understand the role of female empowerment on early chil

Studien syftar till att studera individers förtroende för informerat samtycke på digitala plattformar samt belysa samband mellan förtroende och kommunikation. För att besvara studiens syfte formuleras en forskningsfråga som ska besvara vilka kommunikativa faktorer organisationer bör ta i beaktning för att på ett förtroendeingivande sätt kommunicera informerat samtycke. Studien utgår från en positiThis study aims to investigate individuals' trust to informed valid consent on digital platforms and enlighten the relation between trust and communication. The research question of this study aims to answer what communicative elements an organization should take into account to communicate informed valid consent in a trustful manner. With a positivistic approach and through a variable-oriente

This paper aims to examine the experience of evil and suffering. In our daily lives we experience different kinds of evil and suffering, some that we cause ourselves and others and some that we cannot understand. We ask ourselves questions such as, why does this happen to me? And who can I count as responsible for this? In this paper the theologian K.E. Løgstrups thoughts on evil, suffering and ho

This thesis investigates methods that estimate the Expected Shortfall correctly by passing the Acerbi-Szekely (2014) backtest in both stressed and calm periods. This backtest is added to in this thesis to test against both under- and overestimation of ES. This research is relevant due to the recent shift in the Basel’s Fundamental Review of the Trading Book from using Value-at-Risk as the leading

Det finns ett behov av att fylla kunskapsluckor gällande psykologiska konsekvenser av rasism för personer med arabiskt ursprung. Därför var syftet med denna studie att undersöka relationerna mellan rasism, stressymptom och copingstrategier hos palestinier. Studiens frågeställningar beaktade skillnader i upplevd rasism och stressymptom baserat på kön och land, och hur stor del av variansen i stress

I stället för att se barn som offer i kriser skulle man kunna använda deras anpassningsförmåga och förändringsvilja som resurser i krisberedskapsprocesserna. Ett sätt att öka samhällets motståndskraft kan vara att lägga till krisberedskap i skolans läroplan (s.k. School-based Disaster Preparedness, SBDP). Syftet med denna uppsats är att undersöka uppfattningar om SBDP i Sverige genom en fältstudieChildren are valuable resources when it comes to disaster preparedness and they should no longer be seen as vulnerable. Since they spend about five days a week in school for almost the whole year, it is natural to consider preparing them for hazards while there. The purpose of the present research is to explore the perceived importance and feasibility of implementing school-based disaster prepared

This study sheds light on the connection between collaborative design and the qualitative aspect of ideas in the front end of innovation. The purpose is to showcase how subjective factors within collaborative design have an influence on the quality of radical selected ideas. This research prevailed that mutual understanding of initial set requirements among actors positively impacted the specifici

Klimatförändringen är en av vår tids viktigaste frågor. Konsekvenserna av höjda temperaturer och havsnivåer är redan synliga på vissa håll i världen. Effekterna riskerar att för evigt förändra livsvillkoren för ekosystem, djur och människor. Vår uppfattning kring klimat- och hållbarhetsfrågor påverkas av hur den framställs i vår omgivning. Det kan vara via massmedia men det kan också vara genom Title: Climate Change as Experience - A Study on Climate- and Sustainability Communication in Museums Public perception on climate- and sustainability issues is shaped by how they are presented in media and by other communicative actors - like museums. This thesis explores how museum activities can increase public engagement and awareness on climate change and sustainability. The research has bee

It is beneficial for a furniture company like IKEA to objectively and accurately evaluate what makes a mattress comfortable. But what defines comfort? IKEA currently investigates mattress comfort through extensive real-life user testing. Through which, six parameters of comfort have been identified. By measuring these parameters, one can get an idea of how comfortable a particular person will find

Examensarbetet går ut på att analysera elsparkscykelns funktion utifrån de tre delarna som ingår i begreppet hållbarhet, ekonomisk, ekologisk och social. Då trafikslaget är relativt nytt i Sverige, är det många brister i reglering och kunskap kring elsparcykeln i landet. Syftet med examensarbetet är att fördjupa sig i de tre delarna som ingår i hållbarhetsbegreppet, för att i sin tur kunna analyseThe purpose with the thesis project is to analyse the function of E-scooters from the three parts that comes with sustainability, which is economic, environment and social sustainability. Because it is a new vehicle, it comes with a large amount of deficits when it comes to regulation and knowledge. To get a deeper awareness about the consequences is the reason why sustainability is applied in thi

This paper is about how journalists report on teen robbery. Theories like moral panic and problem frame will be used to see how the media works. Those theories will be combined with research on media and on how newspapers reported on an actual teen robbery wave in Sweden during 1998-2002. The study will investigate how journalists working for the paper GT reports on teen robbery during the last th