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Thesis purpose The study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) de
Syftet med uppsatsen var att utifrån ett projektarbete vid Malmö-Sturup Airport, lyfta fram och dra lärdom av grupprocesser och projektarbete. Viktiga lärdomar är att projektarbete ibland kräver förkunskaper inom process och metod snarare än branschspecifika kompetenser. En projektgrupp kan ha mer än en roll i arbetet och behöver då balansera dessa roller och relationer. En grupp med kompletterand
Problem: Today Frigoscandia Equipment Europe, FSEE, is not sure how their CRM-system, MSMS, is used along with other solutions at the different regions throughout Europe. The company is interested in a usage evaluation describing by who and how the system is used. FSEE is also concerned about the users opinions of future development and improvements. Management is also concerned about how MSMS wou
En sammanfattning av uppsatsen på maximalt 8000 tecken.
Syftet med uppsatsen är att analysera mobil operatörernas behov att omsätta och värdera sig till de teknologiska förändringar ch marknadsförutsättningar genom att lägga fram alternativa affärsmodeller. Nya nätverk och teknologier håller på att förändra den stabila mobiltelefonimarknaden och därmed branschförhållandena för opertörerna. För att inte tappa marknadsandelar och attrahera nya kunder mås
Sedum sarmentosum Bunge possesses excellent anti-inflammatory properties and was used in the treatment of inflammatory diseases. The aim of the present study was to investigate the efficiency of Sedum sarmentosum Bunge extract (SSBE) on severe acute pancreatitis-associated (SAP-associated) acute lung injury (ALI) in rats and to explore the underlying mechanisms. Here, we used a sodium taurocholate
With the aim of assessing the extent and nature of naturalistic studies involving vulnerable road users, a systematic literature review was carried out. The purpose of this review was to identify studies based on naturalistic data from VRUs (pedestrians, cyclists, moped riders and motorcyclists) to provide an overview of how data was collected and how data has been used. In the literature review,
Developing systems by integrating Open Source Software (OSS) is increasingly gaining importance in the software industry. Although the literature claims that this approach highly impacts Requirements Engineering (RE) practices, there is a lack of empirical evidence to demonstrate this statement. To explore and understand problems and challenges of current system requirement–OSS component matching Developing systems by integrating Open Source Software (OSS) is increasingly gaining importance in the software industry. Although the literature claims that this approach highly impacts Requirements Engineering (RE) practices, there is a lack of empirical evidence to demonstrate this statement. To explore and understand problems and challenges of current system requirement–OSS component matching
This Letter presents evidence for single top-quark production in the s-channel using proton–proton collisions at a centre-of-mass energy of 8 TeV with the ATLAS detector at the CERN Large Hadron Collider. The analysis is performed on events containing one isolated electron or muon, large missing transverse momentum and exactly two b-tagged jets in the final state. The analysed data set corresponds
The ATLAS experiment at the CERN Large Hadron Collider has performed searches for new, heavy bosons decaying to WW, WZ and ZZ final states in multiple decay channels using 20.3 fb−1 of pp collision data at s=8 TeV. In the current study, the results of these searches are combined to provide a more stringent test of models predicting heavy resonances with couplings to vector bosons. Direct searches
Interleukin (IL)-33 is an IL-1 family alarmin released from damaged epithelial and endothelial barriers to elicit immune responses and allergic inflammation via its receptor ST2. Serine proteases released from neutrophils, mast cells and cytotoxic lymphocytes have been proposed to process the N-terminus of IL-33 to enhance its activity. Here we report that processing of full length IL-33 can occur
Detailed phenotyping is required to deepen our understanding of the biological mechanisms behind genetic associations. In addition, the impact of potentially modifiable risk factors on disease requires analytical frameworks that allow causal inference. Here, we discuss the characteristics of Recall-by-Genotype (RbG) as a study design aimed at addressing both these needs. We describe two broad scen
Several health benefits have been established for cereal mixed-linkage β-glucan of high molar mass (M), and are said to be attributed to the ability of β-glucan to form viscous slurries in the gut. As no comprehensive understanding exists yet, the characterization of β-glucan solution behavior is crucial. β-Glucan was characterized in terms of M, molecular size and conformation characteristics in
Consider a pattern graph H with l edges, and a host graph G which may contain several occurrences of H. In [15], we claimed that the time complexity of the problems of finding an occurrence of H (if any) in G as well as that of the decision version of the problem are within a multiplicative factor O˜(l3) of the time complexity for the corresponding problem, where the host graph is guaranteed to co
Type 2 diabetes (T2D) is widespread, affecting the health of hundreds of millions worldwide. The disease results from the complex interplay of lifestyle factors acting on a backdrop of inherited DNA risk variants. Detecting and understanding biomarkers, whether genotypes or other downstream biological features that dictate a person's phenotypic response to different lifestyle exposures, may have t
A system consisting of a high-pressure tolerant microfluidic glass chip, high-speed absorbance imaging, and image processing has been developed to study rapid dynamic events like pH change in a multiphase flow. The system gives both kinetic and quantitative equilibrated information. By tracking the interactions of aqueous additive mixtures and liquid CO2, at 80 bar and 24 °C, under flow, measureme
