The purpose of this study was to investigate whether consumer behavior in grocery stores could be affected through nudging by rearranging the product placement and putting up suggestive messages to customers. It also investigated whether nudging is more effective when targeting short-term versus long-term consequences of consumer behavior, as their abstract levels are processed differently. It spe

This Bachelor project will study convolutional neural networks created for image classification. Furthermore, it will specifically use an explanatory model for how the network decided a certain classification output. This is to increase the interpretability of the network. However, the completeness of the explanatory model needs to be high for it to be useful. A saliency map of how valuable each i

Title: When Brands Break Consumers’ Hearts: How to Earn Consumers’ Forgiveness after a Brand Betrayal Seminar Date: 4th of June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Johanna Allard, Frida Andersson, Johanna Eckerbom Supervisor: Javier Cenamor Keywords: Brand Betrayal, Brand Management, Consumer Relationships, Consumer Behavior, Consumer Forgiveness Purpose: This st

This thesis investigates diverse visualisations of sound waves and searches for visual evidence of the aural in the images. The invisible often has its own visual culture even though it has never been seen with a human eye. Due to science and its validations, these visuals are perceived as 'true' images. However, they are ambiguous and can always be questioned about its authenticity. This

This essay is an interview study from a social anthropological perspective on midwives’ thoughts and ideas about contraceptives and their patience’s relationship with contraceptives. The interviews are discussed from three main social science theories, performativity, classification and friendly use of power.

Ice covers ten percent of the earth’s surface, seven percent of its oceans and is currently dominating the visual landscape as a key theme of climate communication in the media. Focusing on representations of climate change that implement ice as a key motif, this thesis postulates why and how climate discourse shapes, and is shaped by, the technological, social and institutional production of imag

This study is written in collaboration with the Swedish Police in Landskrona. The study aimed to identify reported assaults in public places in Landskrona during the period of 2016-2019. The study consists of statistical data analysis of secondary data and was carried out using the statistical program SPSS. The empirical data consisted of register data from the Police's internal reporting syst

I Sverige bor ca 85% av befolkningen i stan, vilket har genererat stora mängder trafik i städerna. För att klara av den ökade trafiken, minska olägenheterna trafiken skapar och uppnå effektiv mobilitet erbjuder ITS, intelligenta transportsystem, och IoT, internet of things, applikationer olika digitala hjälpmedel för att lösa de begynnande problemen. Syftet för detta arbete har varit att ta redaAbout 85% of Sweden’s population live in a city, which have resulted in great amounts of traffic in the cities. To deal with the increasing traffic, decrease the disadvantages that the traffic creates and achieve effective mobility ITS, Intelligent transport system, and IoT, internet of things applications offer digital tools to solve the rising issues. The purpose of the study has been to find

Ett examensarbete om att vara på väg, i dubbel bemärkelse. Med utgångspunkt i en existerande vandringsled föreslår jag en ny delsträcka, och en möjlig plats för och utformning av ett arkitektoniskt tillägg. Men arbetet handlar minst lika mycket om min personliga process och väg framåt, ibland åt sidan, ibland bakåt. Kanske har projektet utvecklats till ett slags meditation. En personlig undersök

Purpose This study aims to investigate earnings management based on company size and incentive programs within all large-, mid- and small cap companies in the US technology industry. Theoretical perspectives The results of the study are analyzed on the basis of agent theory and a developed model of agent theory in the form of managerial power approach. Methodology The study uses a quantitative met

Denna uppsats är en studie om coronakrisens påverkan på en grupp människors resvanor i Sverige samt hur den fram till slutet av maj 2020 har påverkat flygbranschen. Arbetet innefattar en övergripande dokumentstudie som presenteras som tidigare forskning samt en kvantitativ enkätstudie där deltagarna har fått möjlighet att svara på frågor om sina resvanor samt hur dessa har ändrats till följd utav

This thesis’ focus will be on the comic book series Locke & Key in a semiotic and an intertextual reading through a psychoanalytical framework. The comic series is described as a “psychological horror” and a main theme running across the six volumes is good versus evil, and a lot of the narrative is helped by magical keys. The keys have specific uses and help both sides gain more power. The ps

Kurs: FEKH69, Företagsekonomi: Examensarbete i redovisning på kandidatnivå, 15 högskolepoäng Författare: Alice Boogh, Kelly Thorburn, Rebecca Petersson Nyckelord: Fast fashion, slow fashion, hållbarhetsrapport, CONI, kvalitet, hållbar utveckling, legitimitetsteorin, institutionell teori, Gina Tricot, Filippa K Syfte: Syftet med denna studie är att undersöka om fast fashion företags och slow fas

En djupgående analys av tre momentumstrategier J12/K12, J9/K9 och J6/K6 på bolag listade på svenska Large- och Mid Cap under 2000-2019. Studien kunde ej bekräfta några momentumeffekter och resulterade endast i en positivt genomsnittlig avkastning för J6/K6. Vidare indikerar resultaten på att fördelningen av Large- respektive Mid Cap bolag inkluderade i den totala portföljen ej påverkas av det fakt

The thesis represents an instrumental case study exploring the planning and development process of the Norra Sorgenfri neighbourhood in Malmö, Sweden in relation to its envisioned and attested spatial and social inclusivity. The thesis aims to trace the existing dynamics of a growth-equity conflict in the planning and development process of Norra Sorgenfri in relation to the Sustainable Developmen

Mixed support regarding firm capital structure reaction to the Tax Cut and Jobs Act is found. In the main difference-in-differences estimation, support is found for the predictions of trade-off theory after the inclusion of control variables aiming to capture shareholder distribution and capital structure optimization. These results do not prove robust to a more granular matching procedure. A uniq

Traditional research in Strategic management shows limitations in explaining phenomenon in high-tech industries. We find that there is reason to explore how a set of tools, developed in the emerging literature of strategic management, could be integrated into an overall framework that could specifically be applied to high-tech industries. Furthermore, we ask ourselves: how do companies navigat

Syfte: Studiens syfte är att, utifrån ett verkligt fall, analysera hur en krisdrabbad organisation kan agera för att hantera en skandal som utmynnar i de två olika kristyperna, product-harm crisis och moral-harm crisis, och om dessa uppstår samtidigt. Metod: Studien använder sig av en kvalitativ metod samt grundar sig i en induktiv forskningsansats. För att undersöka en specifik händelse i ett vePurpose: The purpose of this study is to analyze how an organisation can act in order to combat a crisis that is subjected to the two crisis types, product-harm crisis and moral-harm crisis simultaneously, in the context of a real life case. Methodology: The study uses a qualitative method as well as an inductive research approach. In order to explore a specific event in a real life context, a si