Ingen tidigare forskning inom politiska marknadsföring har använt sig av Cialdinis sex principer för påverkan. Den föreliggande studiens syfte var således att undersöka två av Cialdinis principer för påverkan och dess effektivitet inom politisk marknadsföring. Vidare var syftet att se vilka faktorer som avgjorde om deltagarna blev påverkade eller inte av två olika politiska texter. FrågeställningaWithin the field of political marketing there has not been any research that combined Cialdini’s six principles of influence with political marketing. The aim of the study was therefore to investigate two of Cialdini’s six principles of influence and its effectiveness within political marketing. Furthermore, the aim was to investigate which factor determined if the participants became convinced or

Financial intermediaries are ubiquitous in modern society and its impact have been exhaustively studied. A particularly vibrant field of research concerns the interrelationship between financial and economic development. While much research has been carried out on this topic, most only focus on narrow measures of both economic and financial development. Hence, this study assumes a wider approach b

Samhällets plastproduktion och –konsumtion har ökat markant sedan 1960-talet, vilket även har resulterat i den korrelerade ökade närvaron av plast i bland annat vattenmiljöer. Dagligen kommer information om de problem plasten orsakar, då exempelvis valar och sälar trasslar in sig i övergivna fisknät eller genom förtäring av plaster till sist dör av svält och undernäring. Genom olika biotiska och aThe use and production of polymeric plastic products have increased immensely since the 1960s, and with it, the correlated presence of plastics in the aquatic environment. Through different biotic and abiotic processes, the plastics will be degraded to smaller pieces, eventually down to the micro- and nanoscale as well. Previously known about these nanoparticles is their ability to enter cells dep

Background: The world is facing global warming because of excessive release of greenhouse gases. The Science Based Target Initiative encourages companies to do their fair share in limiting the temperature increase to 2 degrees above preindustrial temperatures. This is called setting science-based targets. Little research has been made on the target setting process and there are few practical examp

Title: Environmental antecedents and their influence on the tension between exploration and exploitation: The case of sustainability as a special example of environmental dynamism in the context of a technology-driven company Research question: How does sustainability as a special case of environmental dynamism influence managerial and organizational antecedents and thereby the tension of explora

Skattelättnadsregeln för medlemmar i oäkta bostadsföretag, som togs bort från och med inkomståret 2016, innebar att de kunde göra ett avdrag på den beskattningsbara bostadsförmånen. I och med borttagandet av denna regel påverkas cirka 5000 privatpersoner av en högre utgift för sitt boende. Att en bostadsrättsförening klassas som ett oäkta bostadsföretag beror ofta på att de har en stor andel lokalUp until recently, members of co-operative housing associations with a high income deriving from non-housing activities could benefit from a tax exemption rule. This rule was last applied in 2015 and meant that a deduction could be made for the taxable housing benefit. With the removal of this rule approximately 5,000 private individuals are affected by a higher cost for their accommodation. When

Research Question: How does international knowledge and its sources impact the strategic entrepreneurship of internationalized Swedish SMEs? Methodology: A qualitative research of Swedish SMEs, where the research was predominantly cross-sectional in nature. 17 firms were investigated and semi-structured interviews were the primary source of data. The data was analyzed in an inductive matter. TheResearch Question: How does international knowledge and its sources impact the strategic entrepreneurship of internationalized Swedish SMEs? Methodology: A qualitative research of Swedish SMEs, where the research was predominantly cross-sectional in nature. 17 firms were investigated and semi-structured interviews were the primary source of data. The data was analyzed in an inductive matter. The

The use of factor-augmented vector autoregression (FAVAR) models has become increasingly popular in the literature of empirical macroeconomics. This paper sheds light on the different factor estimation methods that are available to researchers. More specifically, this paper examines the widely used principal component method but also the computationally simpler common correlated effects method as

Title: What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the Front End of Innovation. Date of the seminar: 23 May 2017 Course: ENTN39 Master ́s Corporate Entrepreneurship and Innovation Internship and degree project (Master ́s thesis 15 ECTS) Authors: Mink Kempen and My Magnusson Supervisor: Joakim Winborg Examiner: Ass. Professor Sotaro Shibayama Keywords: De

Väntetiders förmåga att ge upphov till rättvisare fördelning av vårdjänster är vida diskuterat. Denna uppsats analyserar väntetider genom tre rättviseteorier: Utilitarianism, egalitarianism och maximin. Uppsatsen visar att analys av väntetider förbättras genom en mer uttryclig rättvisedimension. Principerna kopplas sedan till faktiska väntetider i Sverige 2011-2017. Trots en del brister i den kvanObjectives: There is growing concern regarding waiting times in health care as a mechanism to improve fairness in health services. This essay addresses the issue by evaluating fairness defined by justice theories. Based on this discussion, the essay then investigates whether actual waiting times are consistent with ethical principles. Theory: The theories of justice discussed are utilitarianism, e

While public sector commonly works with system and civic integration, non-profit sector works with social integration. By doing a case study on Stockholm’s and Malmö’s municipalities, this thesis investigates how Voluntary Sector Organisation Public Partnerships (VSOPP) have influenced their labour market administrations’ views on integration. VSOPPs are partnerships between public and non-profit

The purpose of this research is to extend the theory of humor research and add a new nuance to humor theory. Additionally, the study intends to measure the effect different humorous content types have on ad likability and purchase intention, as well as the relationship between the two. A mixed method approach was applied, conducting focus groups and questionnaires in order to study and understand

This study has given insight to the phenomenon of collaborations between high fashion brands and streetwear brands within the fashion discourse. The study uses journalistic texts from popular online streetwear magazines as empirical material in order to perform a critical discourse analysis on the sub-discourses of high fashion and streetwear. By looking at this phenomenon through the lens of pers

För att uppnå nationella klimat- och miljömål måste den förnybara elproduktionen i Sverige öka inom de närmaste decennierna. Det svenska elcertifikatsystemet är ett marknadsbaserat finansiellt stödsystem med målet att skapa incitament till en ökad förnybar elproduktion. Uppsatsen syftar till att förmedla en överblick av elcertifikatsystemet som är reglerat genom lagen (2011:1200) om elcertifikat. In order to achieve the national climate and environmental objectives, the renewable energy production in Sweden must increase within the next few decades. The Swedish green certificate system (Sw: elcertifikatsystemet) is a market-based financial support system aimed at creating incentives for increased renewable energy production. The purpose of this thesis is to present an overview of the elect

Postoperative nausea and vomiting (PONV) är en vanlig komplikation efter anestesi och operation.. Förutom obehag för den drabbade är det negativt hälsoekonomiskt. I riktlinjerna som European Society of Anaesthesiology (ESA) utfärdat står skrivet att kolhydratrik dryck som intas upp till två timmar preoperativt ökar välbefinnandet hos patienten. Syftet med denna studie var att granska och sammanfat