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When brands like Carlsberg or Royal draw upon the national brand of Denmark, they not only run the risk of reception resistance, but also of challenges to their claims of cultural legitimacy from the same consumer public they hope to entice, be it domestic or international. Through qualitative content analysis of a sample comprising mainly of print media collected from domestic sources, the author

Bourdieu once spoke of ‘autonomy’ as a cornerstone to the making of a field, an element that demands the creation of contextually tied social values and hierarchies. Within the literary field, these hierarchical structures have been embedded for a long time, ranking cultural producers and other industry-leading agents above the social and the common; the ordinary reader. But what happens when boun

The thesis focuses on the combination of the rock groupie subculture and online community. It aims to explore how groupie, as an extreme form of a fan, uses subcultural capital to shape the fandom hierarchy in an online community and how social media play the role in groupies' online participation and gender resistance towards gender stereotypes rooted in rock culture in China. To better explo

Mobile video games play an important role in people's everyday lives in the digital age. This thesis investigates how transmedial digital games are embedded in audiences' daily practices and the dynamic transnational engagement of the transnational audiences in everyday life through a case study on a mobile video game: Harry Potter Magic Awakened (2021). A mix-methods approach, including a

This thesis aims to explore the transnational experiences of Brazilian immigrants living in Sweden. As a contribution to media and migration studies, this research investigates the immigrants’ non-mediated and mediated practices that influence their sense of belonging in the host country. There is scarce research comprising Brazilian immigrants abroad, particularly in Sweden, compared to other Lat

The human right violations in Kurdish cities in 90s is the focus point of the Kurdish documentary cinema. Although there are several documentary studies on trauma, little attention has been given to experiences of audiences. The aim of this study is to explore the ways in which the audience engages with the documentary in the context of The Well (Bîr, dir. Veysi Altay, 2018), which is one of the i

A member of Association of Southeast Asian Nations (ASEAN), after breakdown of genocidal regime in 1979, Cambodia started to build its economy from scratch. Regarding the press freedom, Cambodia was graded 128th in 2016 in the World Press Freedom Index (WPFI) by the Reporters Without Borders. The rank has deteriorated after the suppression on non-governmental organizations, opposition party and in

On October 28, 2021, Mark Zuckerberg announced the rebranding of Facebook to Meta through a keynote video uploaded on Meta’s official YouTube channel. The keynote video contains Meta’s new vision to build an immersive extended reality world called metaverse. However, the idea of the metaverse is contested. Meta’s metaverse has also been a hot debate in Indonesia for several months after Meta’s reb

Non-fungible tokens (NFTs) are a type of cryptocurrency that consist of unique, non-exchangeable tokens, which are traded on a blockchain. These unique tokens are associated with digital assets such as images, art, videos, or music. With the rapid rise of NFTs’ popularity in 2021, a community established around trading, selling, and collecting of NFTs. This study explored the NFT community at larg

This Master’s thesis analyzes the narratives that are used to portray the LGBTQ+ community and how they relate to the political parallelism of the Polish media system. The focus is on the online edition of TVP Info – the news channel of TVP, Poland’s public service broadcaster. The research investigates the structural changes of the media system, which occurred after the Law & Justice Party (P

The study examines the narratives of the Decembrist revolt created in and around Russian state-funded cinema. By exploring the narratives surrounding a particular instance of political dissent in the past, the research seeks to uncover the factors that impact on the negotiation of cultural memory between the text and the audience in the context of state-influenced media. This exploration is based

Gender roles and constructions of ideals have long imposed unrealistic expectations on people to behave in certain ways and even be certain types of people. Women, more so, than others. Ideals of womanhood, what it means to be a woman, a good woman, a new woman, have required women to perform who they are at all times. The imaginary of the “New Woman” is only of these ideals that has been around g

The EU’s normative power has been questioned vis-à-vis Grand Powers like China, India, and Russia. It has also been doubted in relation to trade policy, where the economic benefits challenge the incentive to act normatively. In this thesis, qualitative content analysis is conducted to find out how normative is the EU towards China in trade policy, by focusing on a case study of the Comprehensive I

Förenta nationernas klimatpanel indikerade redan år 1990 att klimatförändringarnas största inverkan kan vara på mänsklig migration. Idag är fenomenet med klimatinducerad migration redan en realitet och det förväntas bli allt mer akut under de kommande åren med miljontals människor på flykt från sina hem och samhällen. Ändå är situationen för klimatflyktingar, en kategori människor som i nuläget saThe Intergovernmental Panel on Climate Change (IPCC) indicated already in 1990 that the greatest impact of climate change could be on human migration. At present, the phenomenon of climate-induced migration is already a reality and it is expected to become increasingly urgent in the forthcoming years with millions of people displaced from their homes and communities. Yet, the situation of climate

Elsparkcykeln är det transportmedel som under året 2018 gjorde en explos-ionsartad entré i många av världens städer. Genom att använda smartphones och den utvecklade QR-tekniken kan vem som helst med en smartphone idag ladda ned appar som möjliggör användning av elsparkcykeln. Systemen byg-ger helt enkelt på att en smartphoneanvändare laddar ned leverantörernas app, där användarvillkor godkänns ocThe essay deals with E-scooters as an addition of use of transport in our cities. The purpose is to identify the users and the way of usage of the E-scooter, along with creating a general overview of how the E-scooter have been received by the public. The study contains five different parts: a literature study, a field study, a sur-vey, an analysis, and a discussion. The study for the research i