Purpose: To examine how different branding strategies (direct branding, sub-branding, and independent branding) in luxury downward line extensions affect the exclusivity and brand im- age of the parent luxury brand. Design/methodology/approach: This study follows a qualitative approach by conducting semi-structured interviews with 15 respondents. The interviews were based on three luxury brand cas

Purpose: The purpose of this study is to investigate the impact of brand logics on the success of brand extensions. Methodology: This study has examined two different case studies to better understand the effect of brand logic. An extensive literature review was done on “brand logics”, specifically Unique Selling Proposition (USP) and the Golden Circle, “brand extensions” as well as “brand identit

Research Question: Does the success of price-driven e-commerce platforms like Temu indicate a fundamental shift away from traditional branding values such as emotional connections, trust, and long-term engagement, or is it an adaptation to evolving consumer preferences for affordability and convenience? Purpose: The purpose of this paper is to critically investigate whether the success of price-

Technological innovation has been a crucial driver of economic growth, leading to significant improvements in our quality of life. However, the rise of dual-use technologies—those with both beneficial and harmful potential—poses increasing risks. This paper examines what the impact of government policies designed to mitigate these risks is on innovation, focusing on Denmark’s 2008 Biosecurity Law

Fossila bränslen har sedan den industriella revolutionen under 1800-talet dominerat som en användbar energiresurs. Med den ökade förbränningen av kolvätena, som länge har varit lagrade i marken i olika former, har även mängden koldioxid, $\mathrm{CO_2}$, ökat i atmosfären. Koldioxid är en växthusgas och bidrar till den omtalade växthuseffekten, vilket resulterar i en ökad temperatur. Denna ökade tChemical absorption of acidic gases, such as CO2, using amines, is a mature technique within Carbon Capture and Storage (CCS) and rely on the equilibrium reaction for both absorption and desorption. Carbon Capture and Storage systems are suggested as viable key processes to reduce anthropogenic carbon in the atmosphere. However, the technique is divided into two different approaches: pre-combustio

The aim with this project was to improve the workspace of activity based offices. In the aftermath of Covid-19, people working remote gave companies the possibility to create smaller offices with shared spaces. This removed the customizable workspace for the employees as they found themselves trying to find a new desk each day which suits them, and there for creating a hostile environment with no

Purpose: To understand the key principles that enable brands to construct long-term marketing campaigns, helping communicate, maintain, and build brand identity. Design/Methodology: This study uses a case study approach by conducting content analysis of Dove’s 20-year self-esteem campaign. The analysis is supplemented by a qualitative survey of Dove’s Nordic brand management team in order to conte

Frontex spelar en avgörande roll för att skydda mänskliga rättigheter genom sin direkta kontakt med migranter. Denna studie undersöker hur Frontex beskriver risker för migranter och hur denna beskrivning har förändrats under det senaste decenniet. Studien analyserar tre av Frontex årliga riskanalysrapporter genom en kvalitativ innehållsanalys med en teoretisk ram om mänsklig säkerhet. Resultaten vFrontex plays a crucial role in protecting human rights through its direct contact with migrants. This study examines how Frontex describes risks to migrants and how this description has changed over the past decade. The study analyses three of Frontex's annual risk analysis reports through a qualitative content analysis with a theoretical framework on human security. The results show that Fro

Bakgrund: Användning av digitala vårdtjänster ökar snabbt och teknologi utvecklas konstant inom hälso- och sjukvård. Aktuell forskning och samhällsutvecklingen indikerar att den digitala primärvården sannolikt kommer att fortsätta växa, vilket beror på delvis en ökad medellivslängd men också personalbrist. Digitaliseringen betraktas som en potentiell lösning för att möta dessa utmaningar men det k

Abstrakt Bakgrund: Personalbrist i primärvården har lett till svårigheter att tillgodose patienters vårdbehov. Distriktssköterskor har i tidigare studier beskrivit att deras kompetens och arbetsområde inte prioriterats av chefer och övrig primärvårdspersonal. Konsekvens till följd av detta ledde till att deras hälsofrämjande och sjukdomsförebyggande arbete inte hanns med trots att ett av primärvå

With the persistent phenomenon of rapid urbanization, cities worldwide are in a constant state of change. This transformation extends to the underlying "urban fabric" that encompasses the distinct segments that collectively shape the identity and character of a city. These segments can be formally categorized as districts, boroughs, neighborhoods, or wards. However, at a deeper level fam

Today aromatic ring flipping has become a classic example to highlight the highly dynamic character of proteins. These dynamics occur when the aromatic side chains in phenylalanine and tyrosine turn 180o around its Cβ–Cγ axis, also known as its χ2 dihedral. Discovered in the 1970s’ these ring flippings are a common internal probe used in NMR spectroscopy to understand the protein interior dynamics

Bakgrund: Distriktssköterskans förskrivningsrätt inom primärvården bidrar till effektivisering och förbättring av vårdtillgängligheten inom hälso- och sjukvården. Trots potentiella fördelar finns det distriktssköterskor som inte alltid använder förskrivningsrätten. För att optimera användningen av förskrivningsrätten behövs ökad kunskap om distriktssköterskors erfarenhet i rollen som förskrivare.

Bakgrund: Sverige har upplevt en demografisk förändring där 20% av befolkningen har utländsk bakgrund vilket skapar nya krav på hälso- och sjukvården. Hudbedömning är särskilt utmanande eftersom variationer i hudfärg påverkar diagnos och behandling. För att undvika felbedömningar och upprätthålla en god vårdkvalitet behöver vårdpersonal, inklusive distriktssköterskor, kunskap om melaninrik hud. SBackground: Sweden has experienced a demographic shift, with 20% of the population now having a foreign background, which creates new demands on the healthcare system. Skin assessment is particularly challenging as variations in skin color impact diagnosis and treatment. To avoid misdiagnoses and maintain high-quality care, healthcare professionals, including district nurses, need knowledge about

Previous research has shown that conducting scientific research aimed at studying human behavior in a virtual environment in the context of safety is feasible. However, most applications of this kind are done with a primary focus on the visual aspects of the virtual environment. This study investigates if (a) a visual and auditory recreation of a real-world environment in Virtual Reality (VR) for

Purpose: This paper aims to explore the concept of brand purpose and examine how corporate brands across different industries (B2C versus B2B) communicate and integrate it into their marketing and operational strategies. Design/Methodology: The research was conducted using a qualitative approach through three semi-structured interviews with marketing professionals with experience from four compani

Bakgrund: Den globala befolkningen åldras, och enligt WHO kommer 1 av 6 människor att vara 60 år eller äldre år 2030. I Sverige är en fjärdedel av befolkningen redan 60 år eller äldre, vilket har ökat omvårdnadsbehovet i hemmet. Patienter skrivs ut snabbare från sjukhus, vilket ställer högre krav på kommunal hälso- och sjukvård. Distriktssköterskor har en viktig roll i att leda och samordna omvård