The purpose of this research was to generate new insights of what causes consumers to recognise needs, how they search for information, and how they evaluate the alternatives during the pre-purchase phase of the customer journey. The selected topic is of relevance, as consumer behaviour has gone through significant changes in recent years as a result of developments in everyday technology. To fulf

Even though the prevalence of synaesthetic-like ‘Visually-Evoked Auditory Responses’ (V-EAR) in the general population is probably immense by all standards, it is hardly ever mentioned in the literature on general synaesthetic phenomena. We decided to try to reproduce earlier findings that about 1/5 experience motion-conjured sound percepts. We did so with a good margin (27% of our participants cl

The aim of this study was to examine what kind of support the relatives to persons with dementia experience they need. The study also aimed to examine what factors affect the relatives’ decision to receive support. Semi-structured interviews were conducted with six relatives to persons with dementia. The empirical data collected from the interviews were analyzed through the concept of role theory

City branding is a relatively new and emerging field, yet growing in importance as cities around the world increasingly compete for resources. Whether they want to attract more tourists, new residents, or economic development, cities engage in various strategic marketing initiatives in an effort to shape people’s perceptions and experience of the city. Our aim is to gain an understanding of how ci

Purpose: The purpose of this study is to investigate how listed non-financial companies in the German and French markets adjust their leverage after corporate income tax increases. Methodology: We performed a panel data regression analysis with a difference-in-differences approach based on Heider & Ljungqvist (2015) and Schandlbauer (2016). We used the firm size, market-to-book and tangibil

Due to its history, Germany holds a vast number of industrial sites that have long been abandoned and thus, have fallen into oblivion. Albeit their indisputable qualities, they also bear obstacles which entails that greenfield development projects are still dominating Germany’s urban planning processes and the construction industries, thus causing a severe land consumption each day. This project d

The aim of this thesis was to explore the effect of domestic violence against women Health’s and Agricultural Activities in Otukpo Benue State, Nigeria. The sampling techniques adopted for this study is both cluster and purposive sampling in selecting respondents to participate in the study. The study area is divided into four cluster representing the four major districts of the study area. These

Over the past four decades women managed to considerably improve their situation in the labor market compared to men. However, women still earn on average considerably less than men in most countries in the world. Although literature investigating this topic is extensive, it does not provide with a full answer for the question: what is the gender pay gap caused by? Even though socio-demographic in

Technological development has been used to improve human conditions over time, but has in the process created detrimental impacts on the environment. As political forces shift the focus of technology to solve sustainability-related problems, much faith is put into that technologists will change the way they conduct their work so they create technologies that are more sustainable. Given the lack of

Skolans grundläggande syfte är att utbilda och fostra barn och elever. Samtidigt är skolan Sveriges största arbetsplats. Därigenom påverkas en stor del av samhället både kortsiktigt och långsiktigt av skolans verksamhet. På senare tid har brister i skolans arbetsmiljö uppmärksammats. En negativ psykosocial arbetsmiljö medför risker för stress och reducerar individers möjligheter att utföra en god

As of this moment humankind’s total energy use consists of 87% of non-renewable energy sources. The government of Sweden is aiming for 100% renewable energy system by the year of 2040. The city of Helsingborg is experiencing a solar panel expansion, the installed power increased with 139% from 2015 to 2016. The overall aim of this master thesis was to create a solar strategy for the municipality

Miljöfrågan bland kommuner blir allt viktigare då det börjar bli ett krav från oss invånare. IT har en bred definition och kopplas i första hand till personliga datorer och mobiltelefoner. IT är ett koncept som påverkar miljön genom användning av resurser, energi och kemikalier vid tillverkning, användning och hantering av använd hårdvara. Hållbar IT är en vidareutveckling av begreppet grön IT och

This study aims to explore how middle-managers, within public homecare services, perceive that they are affected by organizational structures, such as economic model, room for maneuver and budget responsibility, and organizational cultures, such as goals and personal values, in their effort to work with a client-centered perspective. The study was carried out by five semi-structured interviews wit

Duni has successfully expand their business internationally. Internationalization makes the distance between the producer and consumers become longer and this leads to strength reduction of corrugated boxes along the supply chain. To overcome this problem, this study is conducted to find the extent of corrugated boxes strength reduction during logistical activities, practices and condition in the

Denna uppsats syftar till att studera hur män och maskulinitet porträtteras i Skandinaviens största fotbollsmagasin Offside 2004 respektive 2014. I ett samhälle som i takt med feminismens allt starkare position kan argumenteras ha blivit allt mer jämställt och öppet för alternativa maskuliniteter har idrottsvärlden, sportjournalistiken inbegripen, förblivit en institution som fortfarande domineras

Djungeln av avloppsreningslösningar Avloppsvatten uppkommer från alla typer av verksamheter, ändå är det en fråga som som är problematisk för många. Även för ett mindre bryggeri innebär omhändertagandet av avloppsvatten många frågetecken. Vad är det egentligen som avgör vilken avloppsvattenlösning som passar för den individuella verksamheten? Intresset för öl har vuxit explosionsartat i Sverige ocThe number of microbreweries in Sweden has grown a lot since 2009, from about 30 to 240 breweries. In the production of beer, wastewater is also produced which must be taken care of to avoid inconvenience to people and the environment. How the wastewater should be treated has been a problem for a couple of breweries. This study is based on a case study, Remmarlöv Gårdsbryggeri, that needs a new wa

The Irish dairy industry has seen significant growth in recent times. It is also seen as one of key drivers in the Irish government’s plans to grow food and drink exports. However, there is an environmental cost to this. The niche dairy industry has been stagnant for years. This project looks at the potential for the niche dairy industry to grow and resulting in higher economic impact but lower en

Abstract Purpose First, this study aimed to explore the development of CSR as a discourse and theoretical concept from the 1950’s until today. The purpose of this was to generate insights into how CSR agendas have changed over time and to better understand where it is today. The second aim was to better grasp the business-societal dynamics and implications of CSR as a practice today, so we conduct