A psychological process approach to decision making : Post-decision restructuring of value conflicts
Popular Abstract in Swedish Senare forskning har påvisat att beslutsfattare som återger attraktivitets skattningar (aspekter) av egenskaper (attribut) av det valda och det icke valda alternativet i ett beslut som de tidigare fattat, ökar attraktivitets differensen mellan alternativen. Denna efterbesluts attraktivitets differentiering (konsolidering) verkar till fördel för det valda alternativet. KRecent research has shown that when decision makers in retrospect are asked to reproduce attractiveness evaluations (of aspects) of important characteristics (attributes) of a chosen and a non-chosen choice alternative, they exaggerate the attractiveness difference between the alternatives. This post-decision attractiveness differentiation (consolidation) works in favor of the chosen alternative.