Centre for Languages and Literature

The Joint Faculties of Humanities and Theology | Lund University


I am coordinator for the research themeThe Annual Report at the Pufendorf Institute: The disciplines are Swedish linguistics, business administration, strategic communication and sociology of law.

I cooperate with Niklas Sandell, Peter Svensson and Alexander Paulsson at The School of Economics and Management, Lund in the research project The Language of Accounting: Financial reporting as organizational communication.

I work with Robert Zola Christensen in a research project on customer communication of Danish and Swedish banks.

I am active in the Centre for Scandinavian Studies (CSS) in Copenhagen and Lund with the research project above and with educational cooperation.

I have investigated plain language, participation and legitimation strategies in municipal palliative care. In my earlier research I have conducted discourse and genre analyses on the daily press, direct mail and on the discourse of genetically modified crops.


About the research

Henrik Rahm is coordinator for the multidisicplinary research group The Annual Report - Words, images, numbers at the Pufendorf institute 2016-17. Members of the research team are: Sanna Skärlund (Swedish Linguistics), Matthias Baier (Sociology of Law), Åsa Thelander (Strategic Communication), Alexander Paulsson (Business Administration), Niklas Sandell (Business Administration, Accounting) and Peter Svensson (Business Administration).

What is an annual report? This question might seem trivial and naïve – it is a report on the eco­nomic situation of a company, of scientific interest only for scholars in business studies. How­ever, an annual report is much more than that; it is a combination of words, images and num­bers, communicating a multitude of messages and responding to different formal and informal expectations. The aim of this project is to explore and unfold this multifaceted nature of annual reports. To fully understand this complex artefact we believe that there is a need to approach it from a multiple discourse perspective with different competences.

I work with Robert Zola Christensen in research on Danish-Swedish communication. The first part of the project is called The rude Dane and the boring Swede? The interaction on a Facebook site of a Danish and a Swedish bank.

Due to the linguistic similarity, Swedish and Danish have been perceived as neighbouring rather than foreign languages. Swedes and Danes have more or less been able to interact using their mother tongue (so called semi-communication). However, several studies over the last decades have shown, that the mutual intelligibility gradually has decreased over time, and a recent study (Bacquin & Christensen 2013) even challenges the view of Swedish and Danish as neighbouring languages.

But one thing is the capability to understand the language of the neighbouring country; another thing is, if citizens in Denmark and Sweden actually use their mother tongues in the same manner in similar, comparable settings. Our assumption is, although the two societies are very much alike in almost every sense, that the Danes generally use a more expressive and outgoing language register, while the Swedes use a more factual and subdued.

The communication encompasses the double dialogue between the bank and the customers as well as between the customers in the threads at the Facebook site of Nordea in genres such as promotion of bank services, proactive communication with the customers in critical situations (such as delays in transfers) and questions from customers.


Books (3)
Editorships (5)
Articles (4)
Book chapters (17)
Conference contributions (8)
Reports (4)
Reviews (2)
Articles in specialist publications and popular press (2)
Newspaper articles (2)
Miscellaneous (2)

Research portal (Lund University)



  • Assistant Head of Department at Centre for Languages and Literature
  • Member, The Board, Centre for Languages and Literature
  • Member, The Working Committee, Centre for Languages and Literature
  • Member, Head of Department, Centre for Languages and Literature


Henrik Rahm

Centre for Languages and Literature

Assistant Head of Department
Centre for Languages and Literature

Contact information

E-mail henrik.rahmnordlund.luse

Phone +46 46 222 87 03

Mobile +46 73 678 25 32

Room SOL:L318b

Visiting address Helgonabacken 12, Lund

Postal address Box 201, 221 00 Lund

Internal post code 20