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Many companies sometimes affects that a competitive company pulls use for their trademark or their products in his advertising. It can for instance be that the company uses alike symbols or features and on so ways fields a free ride on another companies good reputation. This procedure is called reputation parasitism and settles in the marketing act, 8 a § comparative advertising. You can also cond
This thesis explores the possibility for (re)defining the relationship between humans and robots with conversational interfaces. It does so by looking at the creation process of a voice and text-based virtual assistant for tourists from the perspective of critical posthumanism and posthuman performativity. In a reflexive fashion, I analyze my involvement in a tech start-up, in order to argue that,
As the physical consequences of climate change continues to augment, possibly millions of people might be forced to migrate. Those most likely to be forced to move are people living in poor countries in the Global South where vulnerability levels are generally high and the capacity to adapt is often low due to socio-economic difficulties and political insecurity. In contrast, the countries most re
Public libraries serve as social infrastructures that foster interpersonal connections and promote well-being and cohesion. In order to explore the role played by libraries in the process of social infrastructuring, we conducted a zine-making workshop with librarians. This workshop facilitated collegial conversations and provided an opportunity for participants to familiarize themselves with the c
Small-scale fisheries are highly important in terms of economic productivity and environmental relevance in Mexico’s Northwest. The Santa María Bay (SMB), in Sinaloa, México, is the largest bay in the state and is highly productive in terms of fishing and the economic activities derived from it. It is also home to endemic species and the region’s largest mangrove wetland. It faces environmental an
Over the past decades, social impact investment has become popular because of its potential to solve pertinent world problems by financing social enterprises. This study focuses on assessing the influence of digital signals towards impact investors’ decision-making process when evaluating early-stage social ventures using digital media, by conducting exploratory qualitative research (semi-structur
This research aims to enhance the current literature on meaningful work by gaining a deeper understanding of the effects of remote working on the perception of meaningful work. Set in the interpretive tradition, our research includes a qualitative case study in a single organisation and pursues an abductive approach. To understand how meaningful work is affected when working remotely, we collecte
This study explores how business angels in southern Sweden use social connections and trust to find and assess potential investments. Business angels often rely on their network for finding investment opportunities, and the process can vary from one cultural context to another. Most existing research on the business angels’ investment process lacks a focus on the relational and informal mechanisms
Based on multisited fieldwork in Kigali, Rwanda, Belgium, and the Netherlands following the political crisis in Burundi in 2015, we explore decisions and plans for the future among Burundians in exile. In this way, we contribute to research about future making and social reproduction in families in a transnational social field affected by crisis. Adding to the literature, we show the specific effe
Since music education can be regarded as an arena for construction, performance and negotiation of cultural meaning and norms of values, the field of music education has, during the last decades, become aware of the need to locate issues of facing music within social questions (Jorgensen, 2003; DeNora, 2000; Wright, 2010). One central concept within this discussion is social inclusion. However, is
Background The health of people with functional variation in Sweden is worse than people without functional variation. A health-promoting resource in adults’ lives is meaningful employment, and for people with functional variation it means some form of daily activity. The project "Grow with horsepower" is a person-centered and nature-oriented daily activity for people with function variation, who
Prior literature in the field of corporate social responsibility (CSR) has largely focused on investigating its relationship with organizational-related outcomes, whereas the impact of CSR on consumer behavior is largely ignored in the recent literature. Further, most of the prior studies have investigated CSR with a philanthropic viewpoint, but its importance in achieving marketing-related outcom
Organizational sustainability is the reality which is considered essential for the success of all kind of organizations. Researchers and academicians struggle to conceptualize this phenomenon while practitioners endeavor to achieve it on the ground. Much has been done in resource-affluent countries of the world, whereas in the least developed countries, social sustainability is now becoming a new
In contemporary literature in strategic communication, public relations, and corporate communication, co-creation of meaning is often claimed to be a core objective (e.g., Coombs & Heath, 2006). The aim of this chapter is to review the literature on social media and strategic communication and develop arguments for why we believe the new communication structure is challenging old concepts and
Urban design and city planning have historically been a practice undertaken by distanced experts and funded by detached donors and political bodies. The result is often urban sprawl, transit domination, and streets deprioritizing pedestrians. While urban areas do support innovation and knowledge-intensive production, the occurrence of social and environmental urban vulnerabilities is increasing an
The aim of this interdisciplinary study is to examine if John Marsden’s young adult novel, Tomorrow, when the war began (1993), can be used in the Swedish Upper Secondary EFL classroom, when teaching social justice. In order to fully examine the aim, a postcolonial reading of the novel has been made. The novel has been analyzed in accordance with postcolonial literary theory and then contrasted wi
Tourism has been a fief industry for state power in Jordan, used as state-building tool and hard-currency earner. However, the country’s socio-economic structure and the current regional conflicts have hindered its development as the expected economic engine to achieve Jordan’s independence from foreign aid. This work looks at a collective identity created around outdoors and adventure sports in J
