Northvolt AB is a Swedish sustainable battery producer with a passion for green energy. During 2024, a series of crisis events affected the organization, posing threats to its reputation. The purpose of this study is therefore to investigate how Northvolt during an active crisis phase implemented strategic communication in order to strengthen their image or reputation. Through coding of data, foll

Libraries of things, non-for-profit physical spaces where people borrow objects they would otherwise buy, have spread over Europe, the U.S., and Canada and have now emerged in Mexico City, where challenges to sustainability such as increased consumption levels and insufficient waste management abound. Collaborative economy initiatives like libraries of things are exposed as more sustainable altern

En studie om sökta och erhållna belöningar genom användning av Enterprise Social Media: ett medarbetarperspektiv Många anser att ESM har potentialen att både förenkla och förbättra samarbete, och stärka det ”sociala kapitalet”, men ändå misslyckas 80% av implementationerna. Denna studie hoppas ge insikter i vad som driver de som ändå använder ESM, med förhoppningen att bidra till fler lyckade fra

This thesis investigates the possibility of the mediated city providing a space for resistance in everyday life in a society where free speech channels are strictly controlled. The case studied in this thesis is the phenomenon of a group of fans of a singer who has been banned by the government in mainland China writing graffiti in public urban space on Rehe Road in Nanjing to express their love a

Aftermath of the Tsunami disaster in 2004 and current COVID-19 pandemic, developing nations have faced serious economic disparities. Sri Lanka, an island nation in South Asia, has faced the same economic hardships that many economies face globally. The hardest-hit segment of this economic incongruences has been the marginal communities. Post-Tsunami disaster development scenarios have revealed fem

This research examined the experiences of 12 low-risk individuals to identify factors influential to their behaviours during the COVID-19 pandemic in Ireland. The method used a semi-structured format of interviews conducted over June 2021. The study found that participants held a subscription like mentality towards adopted protective behaviours which focused on the protection of loved ones. Behavi

The aim of this thesis is to examine how political Islam as an ideology of the Turkish state has constructed gender roles and influenced gender-based violence in Turkey. The political Islam, as a term, refers to a broad political movement. My focus of interest is the political Islam as advocated by the Justice and Development Party and its discourses shaped within this ideology. In order to invest

This article analyses current trends in the use of anonymity services among younger Swedes (15-25) and focuses on individuals engaging in illegal file sharing in order to better understand the rationale behind both file sharing as well as online anonymity, especially in relation to enforcement of copyright. By comparing the findings of a survey conducted on three different occasions (early 2009, l

Uganda’s natural resource base is one of the richest and most diverse in Africa. People’s livelihoods are inextricably linked to sound natural resource management and both water and land are basic resources for virtually all socio-economic activities. Because of the significance of agriculture to rural livelihoods, water and land are the most important assets for many households. Located in a tran

The essay discusses the different responses to constitution changes during the summer/fall 2015, allowing a new term limit for the presidents in Rwanda and Burundi. By using theory on dominant party systems the text tries to explain this has resulted in a lost dominance in Burundi, while the RPF-dominance in Rwanda has prevailed. The essay is based on the logic of method of difference and uses pro

This study emphasizes the significance of social media influencer traits, such as expert, trustworthiness, likeability, and homophily, in determining the legitimacy of social media influencers as a formative construct in Sweden's fashion sector. It successfully instils brand image in customers, which leads to purchase intentions. More decisively, brand image influences the link between the tru

De strukturella förändringar som karaktäriserar vår tids arbetsmarknad har tydliggjorts ytterligare i och med Covid-19-pandemins inträde, där nya virtuella arbetsformer har kommit att bli det nya normala. Syftet med denna kandidatuppsats var att i ljuset av Covid-19-pandemin studera den pågående sociala förändringen i arbetsnormer, i syfte att bidra till en mer nyanserad bild av employer branding Impelled by the Covid-19 pandemic, the labour market is undergoing remarkable structural change towards increasingly digitized and remote forms of work. The purpose of this paper has been to study the social change in work norms instigated by the Covid-19 pandemic, with the aim of contributing to a more nuanced understanding of contemporary employer branding as a form of strategic communication in

Företag har traditionellt koncentrerat sig på den tekniska biten av IT-säkerhet, med brandväggar, virusskydd och så vidare. Men eftersom många säkerhetsincidenter sker på grund av att företagets anställda inte följer företagets informationssäkerhetspolicy bör IT-säkerhet även innefatta den mänskliga faktorn. Med min studie så vill jag undersöka hur anställda uppfattar hur de sociala banden på arbe

Although rooted in the history of humankind, child labour has become a matter of increasing global attention. Significant steps have been taken in the international arena to combat the problem. However, its prevalence gives reasons for concerns. According to latest estimates of the International Labour Organization, 215 million children in the world are still caught up in child labour and 115 mill

Grounded in the social cognitive theory, the main aim of this study is to explore the impact of telepresence, social presence, and emotional engagement on impulsive buying tendencies within the realm of travel live-streaming (TLS). To examine further, the moderating effect of guidance shopping was included. An online questionnaire was distributed to 332 live-streaming viewers from China, and the c

This article sheds light upon the cultural politics of fear in post-war Nepal by narrowing in on the Nepal banda–a recurring political spectacle in which the organizers seek to shut down Nepalese society through violent means–tracing both how it shapes and is appropriated in (offline and online) everyday life. In doing so I demonstrate how the online tactics that people employ to navigate the Nepa

Considering the climate crisis, critical marketing literature warns that the social legitimacy of marketing is at stake. Drawing upon the idea of imagined futures, we advance the notion that marketing can save its legitimacy by envisioning and “selling” the conditions of a sustainable future reality to society—as utopian.

This paper focuses on Bronze Age melting crucibles in southern Scandinavia. The shape and purpose of the crucibles have long been known, but the process of making one has not been studied thoroughly. The crucibles have in some cases been reconstructed in order to replicate the casting process or the finished product, but have rarely been the main subject of research. In this paper crucibles found

While grandiose narcissism is well-studied, vulnerable narcissism remains largely unexplored in the workplace context. Our study aimed to compare grandiose and vulnerable narcissism among managers and people from the general population. Within the managerial sample, our objective was to examine how these traits diverge concerning core personality traits and socially desirable responses. Furthermor