The Greatest Love Stories Between Consumers and Brands - A Study of Brand Love
COURSE: BUSN29: Master Degree Project AUTHORS: Orkun Eti, Lysbet Doutzen de Boer SUPERVISOR: Mr. J. Bertilsson THESIS PURPOSE: The purpose of the study is to investigate how passionate consumers experience their brand relationship. With help of the photo elicitation technique we aim to evoke feelings, stories, and memories in order to provide a new perspective on the theory of brand love.