Vt14-kl-smmp24-2014-02-11
LL_SMMP24_140211 Reading list for Marketing and Branding in Retail (SMMP24) 7,5 credits The reading list was approved by the Board of the Department of Service Management and Service Studies 11 February 2014. The reading list is valid from 17 February 2014. McGoldrick, Peter. (2002). Retail Marketing. Berkshire: McGraw-Hill Education. [650 pp. ISBN 9780077092504 ] Miller, Daniel. (2001). The Diale
https://www.ses.lu.se/en/sites/ses.lu.se.en/files/vt14-kl-smmp24-2014-02-11.pdf - 2025-10-02