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Generativ AI är ett nytt fenomen som nu finns i allmänhetens händer. Användningen av AI har redan börjat ersätta mänskliga anställda i många branscher och tidigare forskning visar att generativ AI har stora förmågor i kreativa och kommunikativa sammanhang. Syftet med denna studie var att avslöja hur generativ AI kan konkurrera med varumärkens traditionella metoder för att skapa innehåll på socialaGenerative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. The purpose of this study was to unveil how generative AI may compete with brands' traditional methods of social media content c

This thesis explores how new ventures develop routines for using artificial intelligence (AI) in social media marketing. As AI tools become more accessible, many small companies begin using them without formal rules or training. The study focuses on small and medium-sized enterprises (SMEs) in the early stages of development and examines how AI use begins and spreads within teams. The research is

Postal and visiting address Ole Römers väg 6 Telephone +46 462228183 E-mail bjorn.svensson@ics.lu.se Website www.ics.lu.se Department o f In fo rmat ics Department of Informatics Policy on use of Aritifical Intelligence-based Tools in Education The Department of Informatics recognises the rapid increase in the use of AI-based tools in the field of information systems, in related disciplines, and i

https://www.lusem.lu.se/internal/sites/lusem.lu.se.internal/files/2024-01/Department%20of%20Informatics%20Policy%20on%20use%20of%20Artificial%20Intelligence-based%20Tools%20in%20Education.pdf - 2025-12-17

The Department of Economic History recognises the rapid increase in the use of AI-based tools in fields related to the education we provide and in society at large. We recognise that these tools are likely to remain accessible to students. To ascertain that the tools are used responsibly, ethically, and in ways that promote and accelerate student learning while safeguarding examination by working

https://www.lusem.lu.se/organisation/department-economic-history/study-economic-history/current-student-economic-history/ai-policy-department-economic-history - 2025-12-16

Artificial intelligence (AI) has emerged as a powerful tool capable of simplifying and improving many elements of daily work. This page provides information on the potential applications of AI in the workplace. Whether you work in research, teaching, administration or communication, AI tools can help you write texts, analyse information, generate ideas and automate routine tasks.Microsoft CopilotL

https://www.staff.lu.se/support-and-tools/it-mail-and-telephony/ai-lund-university - 2025-12-16

The emergence of autonomous learning has revolutionized educational systems, offering new pathways to enhance higher education. Across most Swedish universities, Bachelor's and Master's theses (final projects) represent an important part of students' academic journey. Embracing technology as a tool, rather than an end in itself, has become imperative in contemporary higher education and thesis pro

Vägledning till studenter avseende användningen av verktyg baserade på generativ artificiell intelligens Avdeln ingen för Medic insk Strå ln ingsfys ik S jukhusfys ikerutb i ldningen, NASJF , senare de l Datum: 2023-08-24 Version: 1 Dnr: Sidor: 2 Utarbetad av: Katarina Sjögreen Gleisner Fastställd av: Avd förest Crister Ceberg Vägledning till studenter vid sjukhusfysikerutbildningen avseende använ

https://www.msf.lu.se/sites/msf.lu.se/files/2024-08/V%C3%A4gledning%20till%20studenter%20avseende%20anv%C3%A4ndningen%20av%20verktyg%20baserade%20p%C3%A5%20generativ%20artificiell%20intelligens.pdf - 2025-12-17

Background: Regular monitoring of healthcare quality and equity is crucial for informing decision-makers and clinicians. This study explores the application of generative AI, more specifically large language models (LLMs), to facilitate standardized monitoring of healthcare quality using the established framework Analysis of Individual Heterogeneity and Discriminatory Accuracy (AIHDA). The study i

AI/ML methods in Medical and Biological Research, AI/ML for structural biology, neutron and x-ray science, Educational tools for learning about AI, AI in health care/pharma Contact details Email: sonja [dot] aits [at] med [dot] lu [dot] se Mobile: +46 73 387 59 88Organisation Cell Death, Lysosomes and Artificial Intelligence Room number: BMC D1042a WebpageSonja Aits profile in Lund University rese

https://www.ai.lu.se/sonja-aits - 2025-12-17

AI tar oss ett steg närmare en lösning till gåtan bakom flexibla proteiner Proteiner är byggstenarna till det mikroskopiska maskineri som utför i stort sett alla biologiska processer i naturen. När vi vill utveckla läkemedel för att lösa problem som kan uppstå i maskineriet eller bekämpa angripande patogener är förståelse av proteiners 3-dimensionella struktur ovärderlig. Visualisering av proteinThe deep learning revolution has contributed to a great leap in protein structure prediction, but predicting the multiple conformational states that proteins can hold remains an open problem. This thesis approaches this problem through the use of MSA Transformer, a protein language model pre-trained on multiple sequence alignments, that has demonstrated the ability to learn protein properties such

This qualitative study investigates the effect that Generative AI (GenAI) tools have on students' achievement of Intended Learning Outcomes (ILOs) in higher education institutions (HEIs), focusing on perceptions and utilizing the Structure of the Observed Learning Outcome (SOLO) Taxonomy. Conducting several semi-structured interviews, the study investigates the role of GenAI in potentially imp

In the 21st century, technological advancements have profoundly influenced various aspects of human life, enhancing both quality and efficiency. The emergence of Facebook in 2004 marked the dawn of the social media era, while the launch of Apple’s iPhone in 2007 revolutionised the mobile phone industry. Entering the 2020s, the spotlight has shifted towards Virtual Reality and Artificial Intelligen

Har du hört talas om Generativ AI (GenAI eller GAI) och undrar var du ska börja? På denna sida hittar du vägledning i fem steg. Steg 1: Utforska Det första du behöver göra är att använda ett generativt AI-verktyg om du inte redan gjort det. Då får du en idé om verktygens kapacitet. Till exempel kan du prova det textbaserade verktyget som heter Bing Copilot, vilket LU-anställda och studenter kan an

https://www.education.lu.se/aktuella-teman/generativa-ai-verktyg/vagledning-larare-i-fem-steg - 2025-12-15