Search results

Turistindustrin runt om i världen fick snabbt anpassa sig till de restriktioner för resor som tillkom i samband med COVID-19. Visit Sweden, Sveriges officiella organisation för turism, bestämde sig för att lansera en kampanj som använder strategier inom platsvarumärkning för att uppmuntra svenskar att agera turister i sitt eget land. Studiens syfte var att undersöka hur semiotiska resurser, visuelThe tourism industry worldwide had to adapt to the sudden travel regulations following COVID-19. Visit Sweden, Sweden's official organization for tourism, decided to launch a campaign using place branding strategies to encourage Swedes to explore and act as tourists in their own country. This study aims to examine how semiotic resources, visual framing and place identity are used to communicat

This paper examines the effects of public and bank debt financing on firm performance in emerging markets. Using data on 742 publicly traded firms from the BRIC countries, it is documented that bank debt may have a positive effect on operating performance of a firm. This effect is more pronounced for financially distressed firms and during the crisis period. It is also found that bank debt has a U

Tidigare forskning har poängterat den höga prevalensen och de långtgående konsekvenserna av kränkningar i vården, det vill säga överträdelser av hälso- och sjukvårdens etiska principer och andra brister i patientbemötande. Syftet med föreliggande studie var att undersöka vårdpersonalens upplevelser av kränkningar i vuxenpsykiatrin utifrån social- och organisationspsykologiska faktorer. Studien genPrevious research has emphasized the high prevalence and far-reaching consequences of abuse in healthcare, that is violations of ethical principles and other shortcomings in patient care. The purpose of the present study was to investigate staff's experiences of violations in adult psychiatry based on social and organizational psychological factors. The study was conducted as an online survey

Foreign exchange risk management is important for multinational companies since changes in exchange rates can have significant effects on financial results. Following their extensive international operations, Thule Group is one such organization. Although the company’s treasury department can measure the exposures to exchange rates, they do not engage in statistical measurements to support hedging

This project is about developing a product that will contribute to an included evacuation on passenger ships. There are many types of evacuation plans for differentships and emergencies. However, not all people, considering to different functionalities, have been included when these evacuations plans were initially designed. Elevators may either be functional or appropriate to use in case of emer

The aim of this qualitative study was to investigate how the professionals' linked to LARO-clinics experience the possibility of designing an individually adapted treatment. We conducted five semi-structured interviews with various professions from different LARO-clinics in Skåne. For our analysis, we have applied Lipsky’s theory of Street-level bureaucracy and discretion. We have also used An

Shopping centres, malls and big box retail stores can be found all over the world. But, in many places they have seen their hay day. In the US, malls are closing at an alarming rate and a common strategy is to transform these big boxes into new uses, both into a whole new neighbourhood or an individual building. In Sweden, the e-commerce is growing steadily, probably at the expense of the physica

Traditionella binära könsstereotyper utmanas idag allt mer av könsöverskridande uttryck i ett pågående globalt samhällsskifte som i synnerhet märks av i Sverige. Parallellt med detta samhällsskifte utmanas även tidigare forskning i hur varumärken kommunicerar könsuttryck, vilket möjliggör för ett ökat antal varumärkesgenuspositioner. Trots att en androgyn genusposition beskrivs som mest gynnsam ärTraditional binary gender stereotypes are increasingly being challenged by gender fluid expressions in an ongoing global societal shift that is particularly noticeable in Sweden. Parallel with this societal change, previous research on how brands communicate gender expressions is also being challenged, which enables an increased number of brand gender positions. Although an androgynous brand gende

Internet KBT (IKBT) har funnits för vuxna sedan slutet av 1990-talet. Under senare år har IKBT utvecklats för barn och ungdomar men forskningen är begränsad. IKBT-programmet ”Ångesthjälpen ung” implementerades på BUP i Region Skåne 2017. Syftet med denna uppsats var att undersöka föräldrarnas uppfattning av programmet ”Ångesthjälpen ung” beroende på deras tillgång till föräldramoduler eller ej, saInternet CBT (ICBT) has been around for adults since the late 1990s. In recent years ICBT has been developed for children and young people but research is limited. The ICBT program "Ångesthjälpen ung" was implemented at Child and adolescent psychiatry in Region Skåne in 2017. The purpose of this essay was to investigate parents' perception of the program "Ångesthjälpen ung"

Denna studie syftar till att förstå de utmaningar en offentlig myndighet står inför när den försöker balansera en historiskt sett byråkratisk kommunikation med nya, moderna kommunikationsstrategier på sociala medier. Mer specifikt syftar studien till att förstå hur den svenska polisen hanterar dessa utmaningar och hur deras kommunikation påverkar diskurser och polisens identitet. Detta analyseras

Self-determination theory utgår från att autonomi, att frivilligt kunna och vilja bestämma över sina handlingar och beteende, är ett grundläggande behov för psykologisk utveckling och välbefinnande. Autonomi förmodas även spela en avgörande roll i att främja inre motivation på arbetet. Denna studie anammar ett self-determination theory perspektiv och syftar till att kvantitativt undersöka relationSelf-determination theory posits that autonomy, the experience of acting from choice rather than from external pressure, is essential for psychological well-being and development. Additionally, autonomy is thought to have a crucial role in facilitating intrinsic motivation in the workplace. Adopting a self-determination theory perspective, this thesis aimed to quantitatively study the relationship

This thesis investigates the sustainability discourse present in two urban development projects in Malmö. The projects investigated are Sege Park in Kirseberg, and Culture Casbah in Rosengård. The City of Malmö has profiled itself as seriously invested in sustainable urban development, but it is evident that the sustainability focus is different when applied to different parts of the city. To unde

The ‘exceptional circumstances’ test was created by the CJEU in order to strike a compromise between the goals of intellectual property law and those of competition law under Article 102. The presence of an intellectual property rights does not always imply the presence of a dominant position. When an undertaking is considered dominant, it is still permitted to refuse the grant of a licence to its

The project seeks to investigate the possibilities and challenges of new design tools like 3D-clay printing and algorithmic modelling with a base concept surrounding the creation of form, theory and variation, in a new manner of parametric and semi-self-generating geometry. The possibility of complexity inherited by these tools will allow for new interpretations and variation of structure, form an

This thesis aims to assess article 101 (3) TFEU from fairness point of view. More specifically, the focus will be on assessing whether this article protects/ promotes fairness, and if so, who’s fairness. A special focus will be on also assessing what is considered as fair under the second condition of article 101 (3) TFEU, which directly refers to fairness by requiring that consumers receive a fai

Denna uppsats syftar till att redogöra för hur verksamheter manifesterar deras varumärkesidentitet via deras hemsida. Litteraturgenomgången för undersökningen baserar sig på begreppet varumärkesidentitet och lyfter fram modeller och teorier relaterade till begreppet. Teorierna som behandlas är varumärkeskapital, en tre-stegsmodell av Aaker, Wheelers varumärkesidéer och logotyp. Undersökningen base

Det har skett ett skifte i diskursen gällande jämställdhet mellan könen och fler börjar nu problematisera och diskutera de konventionella könsrollerna. Vidare har detta således lett till ett paradigmskifte gällande marknadsföring om menstruation. Tidigare forskning har visat att menstruation historiskt sett har porträtterats som något avsiktligt och tabubelagt men att företag nu istället börjat poThere has been a turn of discourse concerning equality between genders and more people are starting to problematize and discuss the conventional gender roles. Furthermore this has led to the paradigm shift regarding advertisements communication about menstruation which is sprung from the discourse regarding gender roles. Previous research has shown that menstruation historically has been viewed as

Many factors are considered when analysing how countries managed to recover from the Great Depression. Leaving the gold standard and the increased protectionism are considered important variables regarding the length and depth of countries recessions. This work aims to estimate which variables allowed for or hindered the world’s economies to combat the economic turmoil during the 1930s. In this co

The Office of the Prosecutor (OTP) of the International Criminal Court (ICC) faces massive evidentiary problems due to flawed state-cooperation, limited access to sites of atrocity and an insufficient budget. Meanwhile, potentially relevant digital open-source information abounds, as citizens increasingly turn to social media to spread awareness of human rights violations and possible internationa

De strukturella förändringar som karaktäriserar vår tids arbetsmarknad har tydliggjorts ytterligare i och med Covid-19-pandemins inträde, där nya virtuella arbetsformer har kommit att bli det nya normala. Syftet med denna kandidatuppsats var att i ljuset av Covid-19-pandemin studera den pågående sociala förändringen i arbetsnormer, i syfte att bidra till en mer nyanserad bild av employer branding Impelled by the Covid-19 pandemic, the labour market is undergoing remarkable structural change towards increasingly digitized and remote forms of work. The purpose of this paper has been to study the social change in work norms instigated by the Covid-19 pandemic, with the aim of contributing to a more nuanced understanding of contemporary employer branding as a form of strategic communication in