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In our society, digital cameras are used for a countless number of different purposes. There are many components going in to making such a complex product but one could argue that the camera sensor and lens make out the heart of a digital camera. Axis Communications AB, founded in 1984, is a Swedish company which pioneered and specialize in digital network cameras. In 1996 Axis delivered the first

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Purpose: The purpose of this study was to rethink the meaningfulness of abstract customer journey concepts, which are employed as a means of explaining consumer behaviour. Consumer behaviour however becomes more and more diverse. This study thus aimed to create knowledge about the individuality of actual customer journeys from the viewpoints of individual customers of different age groups. Theore