Gamification's role in fostering user engagement with healthy food-based digital content
Though digital platforms (e.g., social media) are often used to promote unhealthy, calorie-dense foods, the dynamics characterizing consumers' engagement with healthy nutrition-based content (e.g., as stimulated trough gamification) on these platforms remains tenuous, warranting further exploration. Addressing this gap, we deploy a qualitative field study and two experiments to show that challenge