α-Olefin Sulfonate surfactants offer a greener alternative to traditional sulphated surfactants thanks to their higher biodegradability. Their similar molecular structures should, in theory, allow them to be used in the same range of applications as the sulphonated counterpart. However, the newer alternative also comes with novel challenges. While the thickening of a formulation with a sulphated s

Studiens syfte var att undersöka vilka faktorer som psykoterapeuter menar inverkar på deras val av teori, modell och teknik i det klientnära arbetet samt hur psykoterapeuter upplever att deras val av terapeutiska verktyg anpassas till klienters situation och behov. Detta undersöktes genom sju semistrukturerade intervjuer, sex legitimerade psykoterapeuter och en blivande psykoterapeut deltog. InterThe aim of this study was to explore which factors psychotherapists´ believe influence their choice of theory, model and techniques in their practical work and how psychotherapists experience their choice of therapeutic tools is adapted to clients’ situations and needs. Seven semi-structured interviews were conducted, six certified psychotherapists and one psychotherapist student participated. The

The aim of this study was to investigate how adult attachment styles and emotional intelligence impact decision-making styles. An online survey was distributed to individuals aged 18 years or older (N =110). The survey included three instruments; the Adult Attachment Scale (AAQ), Wong & Law Emotional Intelligence Scale (WLEIS), and the General Decision-Making Style (GDMS) questionnaire, along

Det här arbetet riktar sig till kompositörer och musiker som är intresserade av att lära sig om strukturen bakom musik. Genom en lecture recital presenteras en analys av Ian Whitefords nyskrivna verk "A part of me, Apart from me” (2024), skriven för Helsingborgs Symfoniorkester. Som grund för analysen används egna reflektioner som kompositör för stycket och kompositör i allmänhet. Semi-struktThis presentation is aimed at composers and musicians who want to learn about the structure of music. This lecture recital presents an analysis of Ian Whiteford’s newly written piece “A part of me, Apart from me” (2024), written for the Helsingborg Symphony Orchestra. The analysis is based on reflections as the composer of the piece and as a composer in general. In addition, semi-structured interv

The purpose of this study is to explore how cognitive dissonance influences organizational decision-making within highly competitive markets, thus broadening the understanding of organizational decision-making. By adopting an interpretative tradition we employ a qualitative single-case study methodology with an abductive approach in our research. Empirical data was collected through semi-structure

Denna kvalitetssäkringsstudie har syftat till att a) beskriva patientkohorten med borderline personlighetssyndrom (BPD) som erhållit mentaliseringsbaserad terapi (MBT) vid vuxenpsykiatrimottagning Emotionell instabilitet i Malmö och att b) utvärdera behandlingseffekter. Datainsamlingen gjordes genom journalgenomgång för 86 patienter som fullföljt behandling åren 2011–2024. Patientkohorten utgjordeThe aims of this quality assurance study were to a) describe the cohort with borderline personality disorder (BPD) who underwent Mentalization-based Treatment (MBT) at the psychiatric out-patient unit Mottagning emotionell instabilitet in Malmö, and to b) evaluate treatment effects. Data were collected through systematic search of psychiatric medical records regarding 86 patients who completed tre

Extant literature has not explored the establishment of green trust through website design elements which communicate sustainability, within the context of international online fashion firms. This study contributes to this topic by exploring how green trust is generated through sustainability-communicating website design elements. To accomplish this, it examines literature that is previously cross

The purpose of this study is to examine how a strong culture shapes the sources of motivation for employees in an organization. Furthermore, we aim to present how this culture, and thereby the employee motivators, impact how leadership is exercised in the organization. We will furthermore explore the roles of trust and micromanagement as important elements in this relationship. The goal is to deve

Denna studie syftar till att studera hur svenska politiker använder retoriska strategier vid snabba åsiktsbyten. Studien avser därför att generera insikter om hur svenska politiker strategiskt anpassar sina politiska budskap för att skapa legitimitet för åsiktbytet hos den bredare allmänheten. Studien utgår från ett socialkonstruktionistiskt perspektiv och undersöker ett fall som utgörs av en presThis study aims to examine how Swedish politicians employ rhetorical strategies during shifts in opinion. The study seeks to generate knowledge about how Swedish politicians strategically adapt their political messages to legitimize these shifts among the broader public. The study is grounded in a social constructionist perspective and focuses on a press conference where the Social democrats annou

Volunteering - the occurrence of individuals engaging in unpaid labor that benefits others - is considered a paradoxical, yet common phenomenon. The purpose of this study is to enhance the understanding of the volunteering experience in not-for-profit organizations, especially when volunteers feel disappointment and how they respond to it. To fulfill this purpose, the study is done through a quali

The bachelor’s thesis explores the utilization of Artificial Intelligence (AI) in data analytics, aiming to understand data analysts' perceptions and experiences with AI-based tools and technologies. Through qualitative research involving semi-structured interviews with six data analysts from Sweden and the United States, thematic analysis identified five key themes.These findings were discuss

Studien syftar till att undersöka digital kriskommunikation i kontexten av förtroendekriser inom den svenska finansbranschen. I form av en kvalitativ fallstudie och med en socialkonstruktivistisk ansats undersöks det svenska pensionsbolaget Alectas digitala kriskommunikation i samband med en förtroendekris bestående av två olika krisperioder. Studien undersöker även hur Alectas kriskommunikation oThis study aims to explore digital crisis communication in the context of trust crises within the Swedish financial industry. Through a qualitative case study and a social constructivist approach, the digital crisis communication of the Swedish pension company Alecta is examined in connection to a trust crisis consisting of two separate crisis periods. The study further explores how Alecta's c

Today, sustainable development permeates the whole of society, affecting how cities are planned and developed. Densification is a relatively new trend in urban planning to build new housing in growing cities while promoting sustainability. This study therefore examines urban densification in Lund, focusing on social sustainability within the context of municipal development. By utilizing method tr

Virtual influencers (VIs) are computer-generated characters gaining traction in influencer marketing, particularly in the US and Asia. This study examines how communication professionals in German-speaking countries (DACH) perceive the usefulness of virtual influencers. Building on the Technology Acceptance Model, a quantitative analysis examines the influence of specific virtual influencer charac

This study investigates the impact of corporate social engagement on brand value and customer loyalty, with a specific focus on environmental activism and social responsibility. By conducting a content analysis of Patagonia's materials, including transcribed videos and articles from the company's website, the research examines how Patagonia's brand activism is expressed across differen

Den ständiga digitala utvecklingen kräver att människor anpassar sig till förändringar och i lägen där det råder krig är enkel och snabb informationsspridning avgörande. I Ukraina har plattformen Telegram varit signifikant sedan invasionen började den 24 februari 2022, där både politiker, journalister, militärer och privatpersoner har kunnat sprida strategisk kommunikation i form av viktiga meddel

This thesis investigates informational asymmetry in an expert market through developing a base and an extended theoretical model. The example in focus is the case of driving schools. The asymmetry in information is of the nature that the seller knows more about how many lessons (quantity of the good) the buyer needs. A key point of interest is also the repeated nature of the buyer and seller’s int

In response to exacerbated housing shortages, issues with loneliness among the population and increased awareness of the housing sector’s impact on climate, increased attention to various types of coliving forms has emerged in society, primarily in bigger cities and in countries like Denmark. Yet there is still a marginal occurrence of alternative housing forms in Sweden. Researchers argue that in