On a mission of reducing methane burps: A case study of commercialising a low-carbon innovation in the food industry
Commercialising low-carbon innovations implies complex issues to be managed but is a necessity to attain a transition of industries for a sustainable future. This thesis investigates how an innovator can facilitate the adoption of their low-carbon innovation among stakeholders within the food industry. The case of Volta Greentech’s commercialisation of methane-reducing feed supplement for cattle i