Leveraging and Being Leveraged by Big Data and AI: An Exploration of Tech Strategists’ Sensemaking of Human–Machine Dynamics in Strategic Decision-Making
It is amidst the digital saturation of life, globalised interconnections, and accelerated global AI market growth that we are witnessing today that new complexities and challenges emerge in strategically navigating these environments. This thesis explores the emerging dynamics of strategy and Big Data and Artificial Intelligence through a qualitative research design employing semi-structured exper