Locka, lära eller övertyga? : En studie om plaggens märkning som kanal för modeföretagens hållbarhetskommunikation
This qualitative study aims to contribute to a deeper understanding of how companies in the fashion industry communicate sustainability through the label on the garments. The purpose of the thesis is to examine how the knowledge gap between companies and consumers regarding sustainability issues, could be bridged using the label. Further, the possibilities of using the label as a tool to achieve a