“Tell me who you are” Latent semantic analysis for analyzing spontaneous self-presentations in different situations
The aim of the study was to analyze freely generated self-presentations through the natural language processing technique of Latent Semantic Analysis (LSA). Four hundred fifty-one participants (F = 360; M = 143) recruited from LinkedIn (a professional social network) were randomly assigned to generate 10 words to describe themselves to either an employer (recruitment-condition) or a friend (friend
