How do national culture and slippage work on divergent CSR interpretations: a qualitative comparison between China and Sweden from a consumer’s perspective
Corporate Social Responsibility (CSR) communication aims to get stakeholders' buy-in, especially consumers. However, the mainstream CSR definition comes from a corporate perspective, and consumers' understanding of CSR is overlooked in cur-rent literature. This study challenged the dominant CSR interpretation through an at-tempt to discover consumers' perceptions of CSR practices. The
