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Ideellt arbete – En form av konsumtion?

Sammanfattning Examensarbetets titel: Att konsumera ideellt arbete - En kvalitativ studie om prosumption och ideellt arbete Seminariedatum: 2019-01-17 Ämne/kurs: FEKH29, Examensarbete kandidatnivå i marknadsföring, 15 högskolepoäng Författare: Filip Göthe, Fredrik Sandberg och Gustav Pärson Handledare: Peter Svensson Nyckelord: Prosumption, konsumtion, Symboliskt kapital, habitus, ideellt arbete S

The case study of Danske Bank: Profits before people

Game Over? Electronic Arts – SimCity in Flames

Case General Motors - A switch between life and death

Reshaping the image of an industry - The Intrum Justitia Case

Case Kimberly-Clark vs GreenPeace - A Tissue Issue – When Good is not Green Enough

The (not‐so-­honest) Honest Company

Does Volkswagen’s Dieselgate Exhaust Its Daughter Brands?

Barilla and Diversity – Friend or Foe?

SeaWorld vs Blackfish: Will The Orcas Sink The Animal Theme Park Into Oblivion

Deepwater Horizon Reputational Crisis 2.0 - Greenpeace’s Online Spoof Competition Against BP

Case Galaxy - DOOMSDAY: EXPLOSION OF THE GALAXY!

WAS GAP’S NEW LOGO CRAP?

Communication Through CSR: Is It Sustainable? – The Case of H&M

New Balance’s Trump Card – will there be sun after the storm?

Can the white cat shine again? - The Puma Case

The Social Media Battle of the Younger Generation - Snapchat vs. Facebook

A reputational mass-crash for the Tour de France?

To Trump or Not to Trump: When Business and Politics Mix

THE EXAMINATIONS COUNCIL OF ZAMBIA: TRANSFORMING THE REPUTATION OF A GOVERNMENTAL INSTITUTION