Scrap the Culture Talk, Let Employees Do the "Walking": a processual approach to understanding culture change in a rapid-growth firm.
The research brings the following conclusions: knowledge sharing plays essential role in communicating the need for organizational change; employees need time to identify themselves with the change aspect to become more customer-oriented. Some of the reasons for current discrepancies in Wind lie within unstructured and inconsistent communication, rapidly changing business environment, triggers cre
