Konkurrerande "frames": Förhandlingarna om EU:s tjänstedirektiv
This paper concerns the question of how one can frame a political message. I investigate how a political frame is bound both to the line of argumentation connected with a certain discourse and to the audience closely related to that discourse. I have chosen to study a single case where the policy process was characterized by a framing contest. The case shows how negotiating the new Services Direc