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After the start of the Russian full-scale invasion of Ukraine, content depicting the war atrocities committed by the Russian soldiers flooded social media. Facebook and Instagram kept removing the videos and photographs depicting violence and breaking their community guidelines. This study critically examines the effectiveness of the communication strategy of Ukrainian artists that emerged in resp

When Russia launched a full-scale invasion of Ukraine in February 2022, the world of sports took the joint decision to exclude them both from hosting events and Russian athletes from competing under the Russian flag. Among the events that were cancelled was the Formula One Grand Prix in Sochi. A month later a missile strike hit an oil refinery 10 kilometres outside of the circuit in Jeddah that wo

In 2017, the #MeToo movement sparked a massive reckoning with a vast continuum of sexual abuse. From the moment the U.S. actress Alyssa Milano pressed the button ‘post’ on Twitter and unleashed a flurry of responses, the landscape of sexual misconduct allegations changed forever. Through social media platforms, #MeToo has provided a platform for marginalized voices to be heard, fostering a sense o

The main goal of this study is to provide insights and knowledge into the matters of queer representation in entertainment media, with a particular focus on the depiction of queerness in association with crime on-screen, from the perspective of the LGBTQIA+ community itself. More specifically, the investigation is grounded on four main theories relating to queer studies, intersectionality, social

Digital sports technologies, such as the Strava app, have become the norm rather than the exception in physical activities and are introducing new realities to human existence. This thesis in Media and Communication studies examines the experience of females using the fitness app Strava to track their running activities. It investigates their engagement with the platform’s affordances and features

Recent studies have shed light on how media platform justify their algorithms, highlighting characteristics such as efficiency or neutrality. However, while these contributions are significant, they still need to analyze how platform owners discuss algorithms. In this research I argue that we can gain insights into algorithms’ social power by exploring Elon Musk’s tweets about his media platform X

As we are in 2024, it's worth noting that generative artificial intelligence technologies are marking their 10th anniversary despite being available online for less than half that time. The rapid adoption of these tools across various professional sectors has prompted researchers to delve into studying them. However, these studies are still in their nascent stages, highlighting the timeliness

This thesis aims at exploring how reality is covered in the news media, by employing the murder of Edwin Arrieta, perpetrated by Daniel Sancho, as a case study. This particular incident was selected due to its extraordinariness and extremity, which made it the perfect base for this analysis both because of the richness of the material – exemplified in the 33 articles that composed the final sample

This thesis investigates the experiences of social media content creators living with Alopecia, focusing on their self-advocacy practices within Instagram. Alopecia, a condition characterized by hair loss, presents itself as a physicality of stigma (Goffmann 1963) and impacts individuals, shaping their self-perception and interactions with society. Against the backdrop of increasing digitalization

The action of a video game Atomic Heart takes place in an alternate Soviet world that combines historical and futuristic elements. This unusual setting provides an intriguing research niche for studying how games as digital media interact with collective memory and cultural perception of the post-Soviet generation. This study examines how the post-Soviet generation reflects on the game’s depiction

In January of 2021, the former President of the United States was banned from nearly every social media platform as a result of his actions during the January 6th attack on the U.S. Capitol. After a year of development, Trump’s company, Trump Media and Technology Group, released Truth Social, a Trump-centric social media platform, in February 2022. Although Trump’s bans from social media have most

This thesis investigates the intricacies of sustainable fashion, focussing on value-creation business models within Instagram thrift stores in India. Fundamentally, it argues that sustainable fashion is a dynamic socio-ecological process, mediated by the changing communication and technological landscape. There is much debate about what sustainable fashion ought to be, thus making it a “concept in

After having soared to success for inclusivity, editing, and storytelling at the Oscars 2023, the thesis aims at renditioning a postfeminist critique of the popular culture text, Everything Everywhere All At Once (2022) by arguing for the existence and sustenance of, what I call, the Blame Your Mama trope in the film. This thesis examines the Blame Your Mama trope in the film as an underlying mech

Emotion is a common concept in daily life and have been extensively studied across various disciplines such as sociology, psychology, and media and communications. Despite the undeniable role of emotions in communication, their use within government communications, particularly at the provincial level, remains relatively understudied. This study aims to explore the utilization of emotions in provi

The sport of football is commonly perceived as a domain traditionally associated with masculinity, thereby marginalizing women who, as female fans, constantly encounter societal expectations regarding their genuine passion for the game. To achieve the status of being perceived as authentic, they often are ‘forced’ to negotiate their gender identities so that their fandom identity becomes evident.

The cellphone footage of Daniel Penny, a 24-year-old white man in his twenties, choking the life out of Jordan Neely, a 30-year-old Black man, in a New York City subway car during the summer of 2023 made headlines around the globe. The story took off in part because it was identified by the press as existing within the long history of American vigilantism, one that dates to the very founding of th

The topic of the research is the representation of European diversities in the French-German cultural channel ARTE, specifically in its collection of documentaries from the Magazine Show ‘Regards: European Stories’, henceforth ‘Re: European Stories’ (2023-2024). By investigating the ways in which multiple dimensions of diversity - religion, politics, gender, ethnicity, race, disability, class and

"Solar Food: Reducing post-harvest losses through improved solar drying" is a project that is a collaboration between Lund University and the Royal University of Bhutan, financed by the Swedish Research Council. The goal of the project is to improve the quality and decrease post-harvest losses of food in rural Bhutan and Nepal through low-cost, efficient solar-powered food dryers. In th

Environmental journalism is crucial to the global understanding of the impact that climate change and other environmental disasters have on billions of people globally. Public and policymakers' understanding of climate change is strongly influenced by the media. The purpose of the thesis is to provide an analysis of how UN Conferences of Parties, COP28 in Dubai in 2023, were covered in Russian

The experience of illness can often result in isolation, leaving individuals with a difficult decision to make—to disconnect from their everyday lives or to seek out alternative connections. In our modern society, people often strongly desire to connect with voices they can relate to. This study focuses on the role of Facebook in providing support to women suffering from Hyperemesis Gravidarum (HG