Examining the effects of ChatGPT on tourism and hospitality student responses through integrating technology acceptance model
ChatGPT has gained increased attention as an artificial intelligence (AI)-based tool in the field of tourism and hospitality education in recent years. This study investigates the impact of perceived ease of use, perceived usefulness and authenticity on student attitude and intention to use ChatGPT by incorporating the concept of authenticity into the technology acceptance model (TAM) theoretical