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Customers and the stakeholders are putting increased pressure on the companies to take responsibility for environmental issues in their supply chain. This may not be very easy for the companies, especially if the suppliers causing pollution are beyond company's direct business connections. This study tries to understand this phenomenon by means of a case study in the fashion industry. A Swedis

The purpose of this thesis is to identify the whole positioning process by means of existing positioning theories as well as interviews with marketing practitioners and consumers. Furthermore, the authors wish to provide the reader with an overview of the complete positioning process as well as how it is used in practice today in order to better understand how well suited positioning theories are

The temperature on a bridge is a complex phenomena caused by several sources and it is quite difficult to forecast. Its effects cannot be ignored and during the last decades various studies have been made in this field. In order to reduce the complexity of these investigations, some simplifications, which do not entail large risks, are admitted making the problem easier to analyse. The main ob

Sen 2001 års terrorattacker i USA har regleringsåtgärder med syfte att förebygga nya attacker ökat nämnvärt, i vissa fall med direkta och ingripande konsekvenser för enskilda individer. Vidare har påtvingande av sådana åtgärder karakteriserats av sekretess, ibland i den omfattningen att ingen information angående grunderna har kommunicerats till berörda personer. Detta har lett till en utveckling Since the terror attacks in USA in 2001, legal measures with the aim of preventing new attacks have multiplied, many with direct and harsh effects on individuals. Proceedings imposing such measures have, furthermore, been characterized by secrecy, sometimes to the extent that none of the grounds have been communicated to the persons concerned. This has led to a legal development in Europe concerni

This study aims at identifying and analysing the construct of a retailer’s store personality in consumer stories and how these stories relate to the retailer’s brand story on a global level. To fulfil the purpose and analyse a retailer’s store personality, a qualitative approach was chosen to analyse the empirical data provided by a case study of H&M through narrative analysis. The main theori

End-of-life management of cars in Europe is regulated by a common legislative framework since 2000, when the Directive 2000/53/EC on end-of-life vehicles (ELVs) was adopted. The objectives of this legislation are: prevention of waste from ELVs through design improvements, and facilitating better recycling and treatment of ELVs by improving environmental performance of treatment facilities and atta

The purpose of this study was to examine how professionals within the social services who work with drug abuse think and feel about methadone and subutex as a treatment against heroin addiction. I have used qualitative interviews to receive information about the respondent’s experiences, views and attitudes. I have interviewed three social workers from different municipalities. The municipalities