Can Mobility Management Campaigning Contribute to Pro-Environmental Behaviour in General? Development of an Analytical Tool
This paper brings to the fore the importance of a holistic approach to attaining a general pro-environmental behavioural change in order to reduce carbon emissions and the need to strive for a spillover of pro-environmental behaviour from one area to another. An adjusted version of the MaxSEM model is developed to capture differences in stages of behavioural change regarding environmental load on