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Fostering The Customers’ Purchase Intentions Through Social Media Influencers: An Intervening and Interactional Analysis

This study emphasizes the significance of social media influencer traits, such as expert, trustworthiness, likeability, and homophily, in determining the legitimacy of social media influencers as a formative construct in Sweden's fashion sector. It successfully instils brand image in customers, which leads to purchase intentions. More decisively, brand image influences the link between the tru

Diffusion of novel foraging behaviour in Amazon parrots through social learning

While social learning has been demonstrated in species across many taxa, the role it plays in everyday foraging decisions is not well understood. Investigating social learning during foraging could shed light on the emergence of cultural variation in different groups. We used an open diffusion experiment to examine the spread of a novel foraging technique in captive Amazon parrots. Three groups we

Social Neoliberalism through Urban Planning : Bureaucratic Formations and Contradictions in Malmö since 1985

This thesis studies the complicated relationship between postwar social governance and neoliberalism. It looks at urban planning in particular because this is a key field of postwar social regulation as well as a strategic site of neoliberal reforms. The thesis examines urban planning paperwork from the Swedish city Malmö dating from the mid-1980s until 2015 with a particular focus on Folkets park

Transforming urban water governance through social (triple-loop) learning

The sustainable development of cities is threatened by a worldwide water crisis. Improved social learning is urgently needed to transform urban water governance and make it more integrated and adaptive. However, empirical studies remain few and fragmented. Therefore, the aim of this paper is to analyse how social learning has supported or inhibited sustainable transformations in urban water govern

Becoming society again : Reimagining new social contracts through Scandinavian creation theology

This article focuses on bodily care as the basis of economy. Drawing on Luther and Scandinavian Creation Theology, with an emphasis on shared situatedness and society, I discuss contemporary threats to welfare states. Conservative arguments in favor of family and small communities, combined with charity, provide a cultural/religious alibi for a global “neoliberalism,” where citizens are replaced b

Accountability through (Inter)Action? A Framework of Affordances for Understanding Civil Society Accountability on Social Media Platforms

This article investigates how social media can enable and constrain civil society organizations’ (CSOs) discharge of accountability. Based on a comparative analysis of the Instagram, Facebook, and Twitter (X) posts of the Swedish Red Cross during 1 year (N = 1014), we propose a framework of affordances that illustrate how platform features, practices, norms, and perceptions about audiences jointly

Interaction Shifting Identity: The Dynamic Identity Construction of Chinese Women through the Pursuit of Thinness on Social Media

This thesis investigates the interaction of the "thinness is beauty" concept on Chinese women's social media, the rise of anti-body anxiety content, and their effects on female identity formation and consumer behavior, focusing on fast fashion brands and Red. It aims to explore the factors reinforcing narrow beauty standards, analyze changes due to anti-body anxiety content, and exam

“Innovate Integration” - The Impact of Malmö’s Social Innovations on Sustainable Development Goals through Immigrant Labor Inclusion

Integrating immigrants into the labor market is a challenge for the city of Malmö, impacting its performance to achieve Sustainable Development Goals related to Decent Jobs and Reduced Inequalities. This thesis explores the role of 3 social innovations in addressing this challenge, guided by the Multi-Level Perspective. The research explores unique approaches these enterprises apply to create empl

Archaeology: Viking Age Scandinavia

The course gives a broad overview of the archaeology, history and art history of the material culture and of the written sources from the 8th to the 12th centuries. Different aspects of the political, social, cultural and religious developments and changes within Scandinavia are treated here. These include such aspects as the transition from paganism to Christianity, Viking Age burials, gender and

Introduction to Scandinavian Culture and Society

Through this course you will gain a deeper understanding of the cultural and artistic expressions of Scandinavian societies. In this course, Scandinavia  refers to Sweden, Denmark, Norway and Finland. You will discuss influences from other countries and the development of national characteristics in the cultures of the the Scandinavian countries.  The course consists of film screenings,

Global hälsa och mänskliga rättigheter

How can a global health program apply a right based approach? Is health a necessity for the enjoyment of human rights? These are some of the questions that you will have the opportunity to explore through web-based lectures, seminars and self-studies in the course. The course welcomes students from different disciplines. Maybe you are working with public or global health and would like to learn mo