Archetypes of Second-hand Luxury Fashion - A qualitative study of second-hand luxury fashion consumption
Thesis purpose: the purpose of this research is to understand how and if different motives simultaneously influence consumers’ decision to acquire second-hand luxury fashion online. Through this, we want to find different consumer archetypes in second-hand luxury fashion. This study aims to contribute with both theoretical and managerial implications to the second-hand luxury research field. Metho