Examensarbetets titel: Bakom kulisserna på cancelkultur Seminariedatum: 2022-06-03 Ämne/Kurs: FEKH29, Företagsekonomi: Examensarbete kandidatnivå i marknadsföring, 15 högskolepoäng Författare: Tilda Alexandersson, Sandra Andreasson och Linnéa Wrobel Handledare: Peter Svensson Fem nyckelord: Cancelkultur, Generation Z, Drivkrafter, Kapitalteori, Bandwagon-effekt Forskningsfråga: Vilka bakomliggandeTitle: Behind the scenes of cancel culture Seminar date: 2022-06-03 Course: FEKH29, Degree Project Undergraduate level, Business Administration: Bachelor’s degree Project in Marketing. Authors: Tilda Alexandersson, Sandra Andreasson and Linnéa Wrobel Advisor: Peter Svensson Key words: Cancel culture, Generation Z, Driving force, Capital theory, Bandwagon-effect Research question: What underlying d

This thesis examines the gender balance in Swedish films through the interaction between same-sex characters in front of the camera and the gender balance in creative key roles behind the camera. By analyzing 11 award winning Swedish films using a measuring tool presented in a study from 2015, the results show that neither Swedish films or Swedish film productions can be considered gender balanced

Mental illness among the elderly is a problemarea that requiers further research to increase knowledge. Therefore the aim of this study was to investigate how the elderly’s mental health are prioriticed in elderly care, talked about by first-line managers and nursing staff in elderly care and also to investige possibilities for prevention of mental illness. The studie was conducted through qualita

The aim of this study was to examine how school counsellors perceived their role within the schools various work against bullying and which impact their work environment had on their role. Because the study aimed to study the school counsellor's role, a role theory was used to analyse the empirical material. This was a qualitative study done through five semistructured interviews with school c

Syftet med denna studie var att undersöka om en likabehandlings workshop kunde minska deltagares fördomsfullhet samt öka deras perspektivtagande, psykologiska flexibilitet, medkänsla och värdegrundsförankring. Detta jämfört med en föreläsningskontroll som bestod av information om fördomar, diskriminering och mångfald. Studien ämnade även utröna om kopplingar mellan social dominansorientering (SDO)The purpose of present study was to examine if an equal treatment workshop would lessen prejudice and increase perspective taking, psychological flexibility, compassion, and connectedness to one’s values. The control group received a lecture with information regarding prejudice, discrimination, and diversity in the workplace. The study also examined whether there was a relation between Social Domi

Studien har som syfte att bidra till en nyanserad bild av kriskommunikation som en komplex företeelse genom att undersöka dynamiken i en dubbelkris ur ett flerstämmigt perspektiv. Forskningsfrågorna är centrerade kring hur dynamiken mellan de mest framträdande rösterna i en dubbelkris ter sig och vad en dubbelkris kan ha för implikationer på en myndighets förtroende. Studien utgår ifrån ett hermenThe study aims to contribute to a nuanced perspective of crisis communication as a complex phenomenon by examining the dynamics of a double crisis from a multivocal perspective. The research questions are centered around how the dynamics between the most prominent voices in a double crisis appear and what implications a double crisis can have on an authority's trust. The study is based on a he

Corporate social responsibility (CSR) is a widely publicised corporate practice that has become widespread across the globe in the context of globalisation. Still, past research has found considerable variation in the understanding and practice of CSR among companies in different national contexts. China and Sweden, two countries with very different political and economic environments, have been c

SMEs represent the majority of business activity among almost all economies. However, the financial market rarely meets them with appropriate financial products. This study investigates and provides empirical evidence on SMEs' financial inclusion in Kosovo and its impact on the community they operate. The research employs sequential explanatory mixed methods by utilising the World Bank Enterpr

During the Covid-19 pandemic, care for the elderly has attracted major attention, leading to changes in the way home care service is being carried out. In accordance with the Public Health Agency guidelines, this has resulted in distance measures and in the use of extensive protective equipment when dealing with the elderly. The aim of this study was to investigate how these protective measures ha

Climate change has become an all-encompassing problem as CO2 accumulating in the atmosphere sets the pace of temperature increases in our rapidly warming world. In attempting to make society ‘green,’ environmental movements have pursued different strategies through different political constellations. Shedding light on the movement’s ability to influence, I analyze the Danish environmental movement

Beginning from June 2019, the streets of Hong Kong have been turned into a theatre of protests. Together with their banners and umbrellas, protesters took to the street to protest against the proposed extradition bill that allows the government to send suspected criminals to mainland China. This ongoing movement is the largest anti-government movement in the city’s history, and it is also the firs

Previous conclusions in the literature established a decline of the European actorness on a global scale. This article addresses the pertinence of the actorness theory on a regional level based on a comparative descriptive study of bilateral EU-Third countries partnerships in Ethiopia and Uganda. While the European influence appears to be decreasing, the Specific Issue of the refugee crisis - as b

This thesis evaluates the political focus of the Swedish and Finnish green parties by examining their election manifestoes since year 2000. This is investigated through a content analysis with a coding scheme based on theories and previous research about post-materialism and post-material political issues. The theory of Inglehart regarding post-material value change, from material focus to post-ma

This study aims to increase the understanding of the parents' experiences with children sitting at home. Furthermore, we want to contribute knowledge of how parents experience the relationship with professionals and how they experience the support offered. The research method we used was qualitative, with six semi-structured interviews. We chose parents because their children are of primary sc

The rising influence of the far right in Europe and the advance of the climate crisis constitute intersecting trends. The AfD in Germany is no exception in gaining discursive and political power in this context of uncertainty. Particularly in the realm of social media and TikTok, the AfD receives unproportionate popularity and visibility, which enable the spread of its ideology-laden discourse and

Denna uppsats syftar till att undersöka målkonflikten mellan den gröna industrialiseringen och den samiska ursprungsbefolkningens rättigheter samt intressen, med särskilt fokus på hur konflikten manifesteras i konsultationer med samiska företrädare. Dessa konsultationer genomförs i enlighet med lagen om konsultation i frågor som rör det samiska folket, en central lagstiftning i denna studie. För aThis thesis aims to examine the conflict of goals between the green industrialization and the rights and interests of the indigenous Sami people, with a particular focus on how the conflict manifests in consultations with the Sami people. These consultations are conducted under the Act on Consultation in Matters Concerning the Sami People, a central piece of legislation in this study. In order to

As the global environment gradually deteriorates, developing green technology innovations for enterprises has become an important goal. The ESG concept of advocating sustainable development has steadily received attention. Therefore, it is essential to understand the relationship between ESG and green technology innovations. This thesis aims to explore whether the environmental, social, and govern

The purpose of this paper is to examine an international norm, R2P, which is designed to ensure the security of civilians and protect them from atrocities such as genocide and war crimes when a state can no longer fulfill this responsibility. This paper will analyze the development, dissemination, and application of the norm through an examination of interventions in Libya and Syria. It will use t

This study analyzes the differences and similarities between right- and left-wing populism through an ideational analysis of the political rhetoric of Donald Trump and Bernie Sanders during the 2016 U.S. presidential campaign. The study used the framework of Mudde and Kaltwassers definition of populism as a “thin ideology”, and the research identifies the differences and similarities between the t