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PUBLIC PERCEPTIONS ABOUT NATO BRAND: THE CASE OF GREEK GENERATION Z

During the 21st century, public diplomacy and branding received a new angle and application closely related with the meaning of securitization. Even though the importance of this meaning, researchers nowadays notice a research gap considering the three above-mentioned fields. NATO, as a popular security brand, represents an under-researched sui generis organization that gets involved with securiti

Use of Satellite Remote Sensing for Detecting Archaeological Features: An Example from Ancient Corinth, Greece

During the last few decades, satellite remote sensing has proven to be an important non-invasive method for archaeological research in order to detect ancient sites and manage existing ones. Archaeologists have tried in the recent past to embed Geographic Information Systems (GIS) and image processing techniques in their research as non-destructive approaches, which can allow a wider perception o

Multicriteria Evaluation in Real Estate Land-use Suitability Analysis: The case of Volos, Greece

The integration of Geographic Information Systems (GIS) into real estate analysis has long been considered an interesting interdisciplinary pursuit, but has yet to become mainstream. Despite the increasing academic focus over the last twenty years, this endeavour has mostly been approached from the scientific side of Geography. Inversely, such focus from the real estate sector remains marginal. No

Reconstruction of holocene lake-level changes in lake Xinias, central Greece

A study of past lake-level changes in Lake Xinias covering the last 40 000 years was presented in an earlier paper. In that paper.. changes during the Holocene were only briefly dealt with. because of poor sedimentary representation. In this paper a Supplementary transect of cores is described, in which Holocene lake-level changes are better recorded. The correlation of the cores was based on poll

Facing metaphors as the most complex iconic signs: Toward a synthetic analysis of figuration in Greek street art

Cognitive linguistic and semiotic accounts of metaphors have often discussed the complex phenomenon of metaphor in various ways, often addressing factors such as universality and conventionality, context-sensitivity, cross-cultural variation and creativity, deliberateness and “multimodality”. However, in most cases, such factors are investigated in isolation (cf. Gibbs 2017). Therefore, we propose

Ancient DNA fragments inside Classical Greek amphoras reveal cargo of 2400-year-old shipwreck

The origins and spread of eastern Mediterranean civilizations 4000-2000 years ago constitute defining events in human development. Interregional connections across the sea played critical roles in building increasingly sophisticated economies and societies. Research of trade and exchange among these first centers has relied upon ancient societies' archaeological artifacts. The most ubiquitous arti

Using social marketing to trigger water saving behaviour in hotels - a case study of a towel programme in Greece

Water scarcity is one of the environmental issues, which societies face nowadays. The demand for water in popular tourist destinations, in areas that are already subject to limited natural water resources, compounds the problem. Therefore, the objective of the present study was to examine whether social marketing can be an effective method to increase the reuse rates of towels in hotels. The chose

Flexible Workforce: The Political Economy of the Greek Garment Industry in the Era of Neoliberalism

This thesis set out to explain the emergence of production units that favour harsh working conditions in the garment industry of Athens. A neo-Marxist political economic approach was used in order to trace the causes of this emergence over the last fifty years and explain the transitional period from Fordism to flexible regimes of accumulation. The hollowing out of the Welfare State in favour of N

Lean warehousing: A case study of a Greek warehouse

Abstract Purpose: The purpose of this study is to firstly identify and illustrate the problems within a selected warehouse. This dissertation is based on the 5s lean tool and also aims to develop solutions in order the warehouse to work in a more efficient way. Methodology: For this thesis, the observation method has been chosen as the most suitable way of gathering the necessary data. For 50 da

Tourism and Development An Ideational Analysis of a Grassroots Environmental Movement in Corfu, Greece

Tourism as an economic activity has been on the rise for the last decades. For that reason, it is labeled as a vehicle for development and for generating economic growth. While the sector is benefiting local societies it is also the root of societal and environmental problems. For that reason, local societies are mobilizing against the sector and its further development. The aim of this thesis is