Examensarbetets titel:​ Hur arbetar Tesla för att nå ut till sin publik? Seminariedatum:​ 31 maj 2018 Ämne/kurs:​ FEKH29 Examensarbete i marknadsföring på kandidatnivå, 15 HP Författare:​ Andreas Kandefelt, Henrik Svantesson och Martin Wesström. Handledare:​ Oskar Christensson Fem nyckelord:​ Sociala medier, Retorik, Brand Community, Tesla och Marknadsföring Syfte:​ Uppsatsens syfte är att gTitle:​ How is Tesla reaching their audience? Seminar date:​ 31 may 2018. Course:​ FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points Authors:​ Andreas Kandefelt, Henrik Svantesson and Martin Wesström. Advisor:​ Oskar Christensson Key words:​ Social media, Rhetoric, Brand Community, Tesla and Marketing Purpose:​ The projects

Syfte Syftet med studien är att undersöka hur ett byggprojekts riskhantering kan användas med BIM. Studien skall undersöka vilka behov dagens riskhantering har av BIM-baserad metodik och ange de lösningar som finns att tillgå i dagsläget. Genom att identifiera och kartlägga metoder för riskhantering, både med och utan BIM, kan en analys göras om vilka metoder som kan effektivisera riskhanteringen.

One way to probe the structure of atomic nuclei far from stability is via quasi-free scattering (QFS) reactions. We conducted a (p,2p) QFS experiment on H2O, 112Sn, 124Sn and 208Pb targets in order to test the performance of CsI(Tl) detectors that are to be used in the upcoming R3B experiments at FAIR. With the help of particle tracking and reconstructive particle identification (RPID) cuts based

Området för läkemedelsutveckling genom kliniska prövningar står inför stora utmaningar i och med tillämpningen av EU:s nya dataskyddsförordning, GDPR. Förordningen ska tillämpas på all behandling av personuppgifter som sker inom EU eller kopplat till unionen. Detta får enorm påverkan på alla organisationer som hanterar personuppgifter, inom alla branscher. Den organisation som handlar i strid mot The area of ​​drug development through clinical trials is facing major challenges in the application of the EU's new data protection regulation, GDPR. The Regulation applies to all processing of personal data that occurs within the EU or linked to the Union. This causes a significant impact on all organizations that handle personal data, in all industries. Organizations not acting in accordanc

In adjudicating sexual violence offenses perpetrated against child soldiers in Ntaganda case, the Appeals Chamber holds that having regard to the established framework of international law, members of an armed force or group are not categorically excluded from the protection against war crimes of rape and sexual slavery under article 8 (2) (b) (xxii) and (2) (e) (vi) of the Statute when committed

Purpose: The study aims to investigate how sales of virtual goods through microtransactions in the gaming industry affects customer satisfaction. Methodology: Quantitative research method with a deductive approach emerged from a positivist perspective. Cross-sectional study with a survey distributed on selected online forums. Theoretical perspectives: Szymanski and Henard’s (2001) five factors o

Self-driving technology has the opportunity to increase safety in automotive transportation by reducing the impact of human error. Motion planning is a key component of an autonomous system, responsible for providing reference trajectories and paths that the vehicle should follow. This thesis studies a motion-planning algorithm based on positively invariant sets. The focus is on design, implementa

The aim of this study was to model the impacts of climate change on potential geographical distribution of Prunus africana in the Eastern Arc Mountains of Tanzania. Maximum Entropy modelling was used to construct species distribution maps for P. africana to determine relative contribution, and effects of climate change on the potential geographical distribution of P. africana based on climatic sce

I detta projekt har jag fokuserat på färg och färgens roll för arkitekturen. Jag har försökt undersöka ämnet brett och skapa mig en bild av vad färg har för betydelse för arkitektur och hur färgen påverkar ett arkitektoniskt uttryck. Kan jag, bara med hjälp av färgsättning, påverka den upplevda karaktären av en byggnad och dess omgivning? Projektet har blivit en undersökning av vår upplevelse av fThis project focuses on studies of colour and the role of colour in architecture. I’ve tried to look at the subject from different perspectives to form myself a picture of what colour means for architecture. I asked myself how colours affect the architectural expression. Can I, by only working with colours, influence the character of a building and its specific environment? This project has become

The Trigger-Level Analysis is a strategy for data analysis that enables recording larger amounts of events at the ATLAS experiment than the typical method of reconstructing events offline. This is done by only recording partial information about the event, and using that for analysis. As more events are analysed with this method it can be used to put lower energy constraints on the events that are

In 2015, Chumani Maxwele radical and controversial act of throwing human waste at the post-colonial statue of Cecil John Rhodes at University of Cape Town (UCT) came to give birth to a social media inspired student movement of #RhodesMustFall (RMF). The hashtag #RMF came to fuel protest towards the removal of the Rhodes statue at UCT due to its symbolic representation of white supremacy. The prote

Purpose: The purpose of this thesis is to improve our understanding of strategic thinking by identifying patterns of cognitive elements in individuals perceived to be strong strategic thinkers. Research Questions : in order to fulfill our purpose we formulated two research questions: Research Question 1: What are the common traits and cognitive elements found in the perceived best strategic thinke

Normbrytande reklam blir allt mer förekommande, om det representerar vårt samhälle eller inte råder det tvetydiga åsikter om. Normbrytande reklam är reklam som tenderar att bryta normer kring kontroversiella fenomen som kön, klass och etnicitet. Den här studien undersöker kritiskt representationen i två samtida reklamfilmer. En av reklamfilmerna är Bryt klädmaktsordningen (2016) som är en omdiskut

Transport planning has, during the last century, been focused on the car and its accessibility. This has led to low-density urban areas, also known as urban sprawl. Densification is a planning strategy which counteract this by developing and building within the city limits. In combination with conscious transport planning, densification leads to shorter travel distances, good public transport and

This dissertation intends to display how today’s culturally dominant features of postmodernism can be read in the fashion image. By doing a qualitative study of Gucci’s campaign Utopian Fantasy from Spring/Summer 2018, this thesis has located postmodern tendencies in the fashion image. Results show that the ’anything goes culture’, with a fragmented subject, the de-centering of values and unstable

The Einstein-Hilbert Lagrangian for gravity is non-renormalizable at loop level. However, it can be treated in the effective field theory framework which means that gravity as an effective theory can be renormalized when a proper expansion of the effective Lagrangian is made. At the same time, the Feynman rules for gravity are very complicated, although the resulting amplitudes do not have the sam