En studie över mediebilden av varumärket Malmö
In order to manage the image of a city in a highly medialized world it is important that the key features of the brand is correlating with the overall media image. This paper exams the impact of Malmö Stads vision-report in the media portrayal of the city between 1997-2012. The aim is to describe, explain and problematize the media image of Malmö in the biggest swedish publications and compare tha
