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The aim of this research is to explore motivators and barriers that customers balance when it comes to co-creation in marketing activities undertaken by brands on social media. A qualitative research strategy was decided, with semi-structured interviews as the research method. The coding was thematic, and eight different themes of motivators and barriers to co-creation were found. Furthermore, the

Uttrycket av en biomarkör i mantelcellslymfom och dess biologiska betydelse Nästan alla känner någon som har diagnostiserats med cancer. Det är en sjukdom med komplexa och svårbehandlade subtyper, varav mantelcellslymfom är ett exempel. Mantelcellslymfom är en typ av cancer som angriper våra immunceller och drabbar framförallt män över 65 år. Konventionella behandlingsstrategier är ofta generalisMantle cell lymphoma (MCL) is an aggressive B-cell lymphoma with poor response to generalized treatment regimens. Tools for stratifying patients based on molecular profiles of the tumor, such as the expression level of a biomarker, are needed to enable more targeted therapies. A potential biomarker for MCL patient stratification is the surface protein CD25. This study aimed to assess the frequency

Purpose: The purpose of this thesis is to address the research gap in the field of brewer spent grains’ (BSG) contribution to value creation, specifically around sustainability in the market for plant-based beverages. As a result, it seeks to ascertain if BSG as a beverage may contribute to the growth of a more sustainable, circular, and efficient economy that would benefit not just the brewery in

The field of entrepreneurship is widely regarded as a primary catalyst for addressing fundamental environmental and social issues. This study investigates the internal motivations of entrepreneurs leading to sustainable venture creation and highlights the external influences on the business model and its innovation. Based on in-depth interviews with founders of sustainable ventures, the research s

This research examines how stereotypes, heteronormativity och homonormativity are reproduced in documents used by the Swedish Migration Agency in the LGBT+ asylum process. The material consists of two supporting documents that are used in order to determine the sufficiency and credibility of each individual asylum case. Using a qualitative approach, the study analyzes these two documents through A

This thesis investigated how the short video sharing application Douyin produces an effect on city tourist images’ construction and dissemination in China, taking the Internet-famous city of Xi’an as a case study. Based on the semiotic theory and “5W” communication theory, the author collected 30 Xi’an-related short videos on Douyin as samples and recorded the relevant data manually for analysis.

Smart Tourism följs av många utmaningar där några är att hitta en unison förståelse för begreppet, överkomma den kunskapsbrist som finns inom digitalisering och att veta när digitaliseringen är fördelaktig för såväl besökare som aktör. Möjligheter inom Smart Tourism är att skapa förutsättningar för aktörer att komma i kontakt med besökare och sedan inspirera dem till att boka. En annan möjlighet ä

Spänningsmätningar och laserdiagnostik lär oss om brandsäkerhet i batterier. Som du förmodligen känner till är användningen av fossila bränslen som drivmedel till bilar skadlig för både människor och miljö. Istället är elbilar en lösning som många biltillverkare satsar på idag. Volvo Cars har till exempel beslutat att alla bilar som säljs år 2030 ska vara helt eldrivna. Utvecklingen av elbilsbatDue to the environmental impact of fossil fuels, there has been a growing interest in lithium-ion batteries for electric vehicles. However, safety concerns have arisen regarding potential fire hazards associated with the vent gases of these batteries. This work aims to investigate the role of electrical discharge as a proposed ignition source of battery vent gases. A set of research questions for

Andelen äldre vuxna växer stadigt världen över. År 2030 beräknas en av sex personer i världen att vara 60 år eller äldre. Denna demografiska förändring innebär stora utmaningar för många länder. Bland annat att säkerställa att dagens snabbt växande tekniska utveckling tillgodoser behoven hos äldre vuxna. Flygindustrin är en av de industrier där det går att se en ökning av äldre vuxna bland passageThe demographic group of older adults is growing significantly worldwide. It is predicted that by 2030, one in six people in the world will be aged 60 years or older. This demographic shift presents major challenges for many countries to ensure that the fast-growing technology developments are ready to fulfil the needs of older adults. The flight industry is one of the industries that experience a

ChatGPT är det senaste tillskottet inom AI-teknik, en konversationsmodell skapad för att svara på frågor och producera text. Trots att ChatGPT är mycket uppmärksammat och har blivit en allt vanligare del av människors vardag, är tidigare psykologisk forskning kring denna funktion begränsad. Därför ansågs det intressant att fördjupa sig inom detta samhällsaktuella ämne. Studien valde att undersöka ChatGPT is the latest addition in AI technology, a conversational model created to answer questions and produce text. Although ChatGPT is receiving a lot of attention and has become an increasingly common part of people’s everyday life, previous psychological research on this feature is limited. Therefore, it was considered interesting to delve deeper into this socially relevant topic. The study c

Previous research has shown that the relationship between the news and parliament is complex and highly variable. Studies have found that in many countries, parliament has minimal influence on the news. However, in the UK, a reciprocal influence between parliament and the news was found, with the media having a stronger effect. This thesis investigates how the news and parliament affect each other

This thesis aims to explore the possibility of using deep learning techniques to mine opinions on Twitter, with the objective to predict the political opinion distribution in Sweden. Different methods of gathering and annotating training data are evaluated to achieve accurate and reliable predictions. The models are quite successful at predicting test data, achieving F1-scores in the range of 70 %

This paper investigates how do venture builders manage the process of developing venture opportunities in collaboration with corporates. This research followed a qualitative approach using a cross-sectional study design. Ten semi-structured interviews with employees from four different venture builder organizations are the primary data source. The data is inductively analyzed using Gioia, Corley,

Studien undersöker integrationen av IoT-data i befintliga BI-system och dess relevans för kort- och långsiktiga beslut samt begränsningar som är förknippade med användningen av denna typ av data. IoT har blivit alltmer integrerat i organisationers verksamhet men forskningen kring dess relevans till BI-system är fortfarande begränsad. Genom intervjuer med olika organisationer och analys av insamlad

Behovet av att skapa hållbara och flexibla byggnader har vuxit under de senaste åren, inte minst för att möta högt uppsatta klimatmål. Utrymmena mellan byggnaderna, med andra ord utemiljöer, har regelbundet prioriterats sekundärt och anpassats i stor utsträckning efter det bebyggda behovet. Utemiljöer i urban kontext innehåller ofta mer eller mindre kollektiva varor, som är icke-exkluderbara och iThe need for sustainable and flexible buildings has grown in recent years in order to meet climate goals. However, outdoor environments have often been overlooked and is often strongly controlled by the built environment. These spaces hold significant social and ecological benefits but pose challenges for real estate companies as they lack direct financial returns. Well-designed outdoor environme

The Anatomy of Expectation. Dreams of Social Mobility in the Swedish Baltic Sea Area, 1680–1770 Social mobility in the early modern period has been subject to extensive research, often with an interest in quantities, ideologies, and strategies. The personal driving forces behind this mobility, on the other hand, remain obscure. Focusing on servants of the state in the Swedish Baltic Sea area betw

Utilizing the Double Machine Learning (DML) framework with both Partially Linear Regression (PLR) and Interactive Regression Models (IRM), this study examined the crucial role of parental education in the early detection of Autism Spectrum Disorder (ASD). Analysis was conducted on comprehensive data from the National Survey of Children's Health spanning the years 2017 to 2021. A significant ne

As for now, there is a need for more information and understanding about how variations in 316L steel affect the deformation of sheet steel to produce steel pieces. Therefore, this project aims to present the material's variation regarding chemical composition, mechanical properties and coil dimensions. Furthermore, experiments are conducted to evaluate the quality of deformed steel pieces and

The aim of this study was to investigate The Salvation Army's work with human trafficking for sexual purposes since it is a specialized organization in civil society that has a long history of working with this issue. Research shows that overall, the Swedish agencies neither have the competence, nor the knowledge, needed to meet the issue. We, as coming social workers wanted to investigate wha

Information and communication technology has emerged significantly over the past two decades. The ever-growing trade and monetization of digital encounters are likely to extend technology even more in the upcoming decades. Recent technological developments have brought various advantages worldwide, such as effective communication, increased production, and artificial intelligence, which can solve