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Title: Konsumenters emotionella reaktion till reklamannonser Seminar date: 1st of June 2018 Course: FEKH29, Bachelor Degree Project in Marketing Undergraduate level, 15 credits Authors: Johanna Centerblad, Matilda Nilsson, Ebba Petersson Advisor: Clara Gustafsson Key words: Stereotypical advertising, Emotional response, Emotional Quotient Scale, Male and female consumers, Survey Purpose: The
Syfte: Studien syftar till att ur ett företagsperspektiv skapa förståelse för hur fysiska butiker integreras med företags nätbutiker samt undersöka hur både fysiska och digitala kanaler verkar värdeskapande för dessa aktörer. Syftet kommer besvaras genom följande forskningsfrågor: " Hur är det värdeskapande för företag att ha flera försäljningskanaler? " Hur arbetar dessa företag med
The main objective of this work was to investigate if there is a contribution of aerosol from the urban region of Copenhagen at the rural station Vavihill. This was done by analyzing measurement data between 1st of January and the 28th of February 2013 measured with a Dierential Mobility Particle Sizer (DMPS), Soot Particle Aerosol Mass Spectrometer (SP-AMS), a Cloud Condensation Nuclei Counter (C
This master thesis collaborates with Axis Communications which is a Swedish video camera company. The mission for the thesis was to take advantage of Axis developed or developing technology to explore data value in the retail industry and design a data visualization interface. Shopping via online shopping platform, customers will leave their shopping journey data and the data could be recorded st
Sustainable forest management requires accurate and up-to-date baseline data regarding forest structural parameters and the definition of forest stand units. A crucial component in stand characterization is the identification of tree species and to correctly define the stand boundaries. The most common procedure used for this is land cover classification using remote sensing data. However, when cl
3D-spektroskopi - Att blanda färg och sortera pussel Att blanda färg är något alla gjort i något läge av livet. Det bygger på att ögat har svårt att skilja på olika färger. Det har forskare löst genom att använda en spektrometer, som dock sätter andra begränsningar. I det här projektet visar vi att man kan undvika några av de begränsningarna med hjälp av en ny teknik, vilket skulle hjälpa forskniMulti-spectral imaging is a powerful approach in spectral analysis of objects with spatial details. However, such approaches are most often time consuming and experimentally complex since both spectral and spatial information in two dimensions are to be resolved. Presented here is an alternative approach to thee-dimensional spectroscopy, utilizing the Compressive Sensing methodology to treat a dig
This study examines the problem of implementing the employee as social media influ-encer to spread the company messages on social media. The research aim to answer how the role of an employee could contribute to the development of the company brand through employee as a social media influencer. A qualitative approach is used to analyze the phenomenon with the help of a single case study of the Per
PhotoEmission Electron Microscopy (PEEM) has proven to be a successful method for examining the electronic characteristics of nanostructures. The experiments relevant for the following report were conducted using a combination of PEEM and a femtosecond pulsed laser to determine the electrical characteristics of Indium Arsenide nanowire of crystal structure varying between wurtzite and zinc blend.
Since its inception, Estonia has been at the forefront of innovation in terms of e-governance and applications of online systems into various aspects of Estonians’ lives. In 2014 Estonia opened up it’s digital borders and launched a digital economic citizenship - e-Residency - available to anyone in the world for using Estonian e-services to register and manage a company online. In May 2018, 5000
Den 1 juli 2018 trädde den nya förvaltningslagen (2017:900) i kraft. I lagen ges enskilda, genom införandet av en dröjsmålstalan, för första gången i svensk förvaltningsrätt en generell rätt att föra talan mot förvaltningsmyndigheters passivitet. Om unionsrätten inte anger annat kommer den nya dröjsmålstalan, enligt principen om medlemsstaternas processuella autonomi, att tillämpas även vid förvalOn the first of July 2018, the new Swedish Administrative Procedure Act came into force. The Act introduces a new remedy against the inaction of administrative authorities (an action for failure to act, in Swedish “dröjsmålstalan”). Through the introduction of the new remedy, individuals are given a general right to appeal against the administrative authorities' inaction for the first time in
This thesis presents an application of machine learning techniques in a search for a high-mass resonance particle decaying into top quark pairs in high energy dijet events using the ATLAS experiment at the Large Hadron Collider. Top tagging is applied to the dijet events to select the events with top signature and suppress the background, increasing the sensitivity of the search. All the data used
In this study, the comprehension of English loanword truncations in Japanese will be investigated. Both Japanese native speakers and learners of Japanese will display their ability to truncate different kinds of gairaigo compound loanwords. I wanted to find out how native Japanese speakers and learners of the Japanese language compared in the truncating process. I found out that Japanese natives a
This study explores mediating factors in the relationship between trait everyday sadism and aggressive behavioural styles. This study’s purpose was to uncover the psychological processes underlying this ‘trait-behaviour’ relationship by examining two of these potential mediators; hostile perceptions and biases in emotionality. The study used a mixture of standard personality questionnaires and nov
Research question/s: What are the factors influencing the exploratory capability of a corporate accelerator and how do these factors influence the exploratory capability of a corporate accelerator? Methodology: The study was conducted through a single case study and followed a qualitative research strategy on the corporate accelerator as a new phenomenon of organizational separation. The data was
Glacier advances in the Écrins massif (French Alps) during the Late Glacial and the Early Holocene are poorly constrained. Based on field observations, a high-resolution digital elevation model and an orthophoto, glacial landforms in the upper Drac Blanc catchment were mapped. Thanks to 42 new 10Be exposure ages, the timing of the stabilisation of selected moraines was constrained. The application
Metoderna som används för att göra den globala livsmedelsförsörjningen tryggare har bytt fokus från själva produktionen av jordbruksgrödor till att öka människors tillgänglighet till marknader. Analyser visar att det finns ett samband mellan inkomst, avlägsenhet, och hur stor andel av god jordbruksmark faktiskt används för jordbruk. För att beräkna tillgänglighet krävs fullständig, uppdaterad, ocContemporary approaches to improving food security amongst the world’s vulnerable populations have shifted from attempts to improve crop yield to improving accessibility to markets. Analyses show that there is a correlation between income, distance from cities, and the ratio of potential agricultural production to realised agricultural production. Complete, up-to-date, and reliable road network
This study argues that there is a problem in previous literature regarding theunderstanding of value in city brand communication. Value construction has been overemphasized, at the expenses of value destruction, which is problematic because there is a mutual relationship between value construction and destruction. City brand communication is distorted, and therefore, groups are excluded when inten
Due to its high vulnerability, permafrost is one of the key features studied in the field of climate change impacts. Permafrost is widespread in the Arctic region. The majority of the area underlain by permafrost is however difficult to access for in-situ monitoring and it is difficult to get an overview of the current state of permafrost in many areas. Permafrost modeling provides a solution whi
The purpose of this study is to investigate the barriers of consumer adoption of digital technologies in retail stores. Specifically, this thesis examines the underlying reasons behind consumer reluctance towards the adoption of digital devices in retail stores and how to overcome this customer reluctance towards digital tools in retailing from a consumer perspective. Furthermore, the research ado
It has for long been undecided among critics whether Forster should be counted as belonging to the modernist literary tradition or not. This essay will analyse Howards End’s sea imagery, the notion of the sea when it is used as a symbol or in any other type of imagery. The sea when used as a symbol has several possible interpretations, and these interpretations have connection to the thoughts and
