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Marketing Strategy, Design and Implementation Master Master -Launching of a 3D Software Application

This master thesis has been conducted by a student in industrial management and engineering at EON Development AB, Gothenburg, Sweden and in association with the Division of Production Management at Lund University. It investigates important issues for EON Development in order to establish a marketing department within the Gothenburg area. A marketing function must deal with customer satisfaction

Funding Model Strategies – a Case Study on a German MEMS Start-up

Purpose: The purpose of this thesis is to investigate the strategic consequences of using strategic alliance, as an alternative to private equity to satisfy SMI’s short and long term funding and growth. Methodology: The thesis is based on a single case study within the sponsor company. Action research with a scenario based questionnaire was used to collect empirics, primarily from the management g

Produktstrukturens betydelse för Planering och Styrning av produktionsprocessen. – En fallstudie vid Getinge Sterilization AB

Problem discussion: Getinge Sterilization AB is the supplier of columns to the customer Getinge Watersystem A/S. For Getinge Watersystem to be competitive on the market, Getinge Sterilization has agreed to shorten their delivery times. Objectives: The main objectives of this master thesis is to map the manufacturing of colums and the construction of the bill of materials (BOM). From these mappings

Pricing Management at Alfa Laval Equipment Division

Research questions: What factors should be considered when setting a price of a new Plate Heat Exchanger, PHE? With these factors in mind, how should a logical pricing model be created and what kind of measurable data should be used to find logical relations? Deliverables: The main focus has been towards creating a logical pricing model for new PHEs. Furthermore, the projects purpose has been to i

OHSAS 18001 – Systematisering & Introduktion till Certifiering av Arbetsmiljöarbetet på TPP AB

roblem description Occupational health and safety is an area that is becoming highlighted partly because the legislation is getting stricter but also since a lot of companies realize the importance of taking care of human resources. For this reason interest is growing for an occupational health and safety management system that also is compatible with ISO 9000 and ISO 14001. OHSAS 18001 was jointl

Optimering och utveckling av en tillverkningsprocess - en fallstudie av Oriflame Cosmetics fabrik i Sverige

To identify and solve various problems inside the production of toiletries and fragrances at Oriflame, the authors of this report, Charlotte Berg and Kristoffer Kruse, have been using different qualitative research methods. The factory has been examined and the staff has been interviewed with the purpose to identify which parts of the factory that will not be able to produce the prognosticated fut

Verktyg för ekonomisk analys – ett stöd i Trading Area Wood:s effektiviseringsprojekt

Problem discussion: To be more competitive, Trading Area Wood is working on developing their suppliers in efficiency projects. However, they find it hard to motivate their suppliers to take part in the projects. Therefore, they need a way to show the suppliers the positive effects of participating in the efficiency projects. Moreover, Trading Area Wood has troubles to predict the economical outcom

Produktionslogistik för en processindustri - En studie på Kemira Kemi AB

Kemwater is a business unit in Kemira Kemi AB which is owned by the Finnish chemical-corporation Kemira Oy. Kemwater manufactures and sells water treatment chemicals and offers custom made water-treatment-solutions. Kemwaters headquarters and largest production plant (VA) is situated in Helsingborg, Sweden. The production plant has lately been affected by a decrease in customer order volume. This

Affärsdefinition i ett konsultföretag - om att skapa rätt förutsättningar för strategisk måluppfyllelse

The Swedish technical consultancy firms are today facing a number of exciting challenges. A majority of the firms’ larger customers have already established themselves in the international market. Simultaneously they have also begun to appreciate the need of a closer cooperation with a selected number of their suppliers. Hence, opportunities arise for the technical consultants to take on a larger

Samhällets förmåga att hantera nödlägen - Problematisering av begreppet förmåga samt analys av förmågebeskrivning i kommunala handlingsprogram enligt lagen om skydd mot olyckor.

This report studies how community stakeholders describe their ability to handle accidents and crises. The aim of the report has been to study what has been written on the subject scientifically and in Swedish legislation. There are primarily two areas where ability is described; the field of protection against accidents and the emergency management field. A major part of the report is a content an

Value Adding Strategies for a Tier 3 Automotive Supplier. How Stainless Steel can make a difference.

This Master Thesis has as purpose to provide information about the automotive industry. The perspective is from the stainless steel wire producer Sandvik Materials Technology Wire. The Network Approach, as formulated by the International Marketing and Purchasing Group, serves as theoretical base for the thesis. The study concerns the general trends in the automotive industry as a whole. A deeper e

ON WHY EU STAND ON THE PASSING ON DEFENCE EQUATES TO ENRICHING THE UNJUST

European Union law recognizes the right to reinstitution as inherent in Community law. The foremost importance of this right makes sense among other reasons because it brings to life EU law and deters Member States from contravening it. However, EU law also allows Member States to deny refunds of taxes it illegally collected by arguing that the claimant taxpayer passed on the tax to the end consum

Inköpsstrategi - En portföljanalys av inköpsartiklar

The company, Aimpoint, most important products are red dot sights which are produced in Malmö and Gällivare. These production plants had a demand of doubling their production capacity during 2003 and during 2004 there is a demand of additionally doubling the capacity. The purchasing department has been under large pressure due to the great increase in production volume. Much of the present work at

Marknadsmöjligheter som skapas genom en lag om energideklaration av byggnader

Background The 2002 EU directive on the energy performance of buildings stipulates that buildings must be energy certified. In order to implement the directive in Sweden it is proposed that a law on the energy certification of buildings be introduced on 1 January 2006. The law shall apply to all buildings where energy is used to condition the indoor climate. However, there are a number of exceptio

Principle of Proportionality and the Prevention of Evasion, Avoidance or Abuse

VAT fraud exists in different forms, ranging from the black economy to internal fraud and carousel fraud if intra-Union transactions are involved. It effects the financial interest of both the Member State in question and the European Union within the meaning of Article 325 TFEU. Both Member States and the Commission take measures to prevent the potential tax evasion or avoidance and abuse of law.

Intern Benchmarking inom affärsenheten Global Services

This Master Thesis has been done at Business Unit Global Service at Ericsson Ltd in Stockholm. It is written by a student who is studying a Master of Science in Electrical Engineering and it is done in co-operation with the institution of Production Management at Lund Institute of Technology. The Master Thesis examine whether it is possible to make a general cost distribution, towards which each M

En modell för upphandling av produktionsutrustning enligt Design för Sex Sigma En studie av upphandling på A-fabriken Volvo Cars Torslanda

Problem The procurement of a complete factory, including the design, manufacturing and installation, is a common way for automotive producers when acquiring new production equipment for new models. Due to the long lead times of a procurement process, the process has to commence well before the finalisation of the design of the car to be built. This makes the formulation of requirements very comple

Att skapa och bibehålla goda affärer i tjänsteföretag – Utveckling av en portföljstrategisk beslutsprocess för utveckling av nya tjänster

Problem The often informal new service development processes and less structured decision processes for strategic decisions about service portfolio of service companies, makes it especially interesting to investigate the prerequisites for, and develop a formal process for decision making about new service development and create the right decision quality in these decisions. The main problem become

Introduktion av den svenska limpan på den spanska marknaden: Studie av acceptans och lönsamhet

Problem description: There is a big difference between the Swedish and the Spanish bread culture. In Spain they normally buy their baguette-looking “barra” in the bakery and then break it to eat together with the food. As the bread should be eaten the same day it’s baked, the Spaniards need to visit the bakery every day. Maybe the Swedish ryemeal bread, with a durability of many days, would be app

Konsekvensen av minskade ställtider & batchstorlekar på Faurecia

During a changeover, that is when the tools in a machine are replaced so that it is able to manufacture another product, no other products can be manufactured and therefore the company looses money. To minimize this loss the production is often organized with big batches to minimize the amount of changeovers. A consequence of this is that the stock of WIP-products (Work In Progress) increases and